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GOTTSCHALKS ANNOUNCES OCTOBER SALES RESULTS

 GOTTSCHALKS ANNOUNCES OCTOBER SALES RESULTS
 FRESNO, Calif., Nov. 7 /PRNewswire/ -- Gottschalks Inc.


(NYSE: GOT) announced that October 1991 sales increased 3.5 percent to $22.2 million from $21.4 million for the prior year October. Same stores sales for the October period increased 3.2 percent. Total third quarter sales increased 7.2 percent to $69.9 million, with same store sales increasing 4.8 percent. For the 39-week 1991 period to date, total sales increased 13.6 percent to $203.6 million from $179.3 million for the year earlier 39-week period. Same store sales on a year-to-date basis increased 6.5 percent over the prior year.
 Robert Lawson, the company's chief financial officer, stated "The weather was a major influence on sales results. Temperatures averaged nearly 15 degrees above normal until the 23rd of the month and we were behind last year's sales at that point. From the time the weather turned, both total sales and same store sales increased approximately 12 percent. We're hopeful at this point that the more recent sales trends are indicative of improved consumer confidence in our market areas," added Lawson.
 Sales results are summarized as follows:
 Nov. 2, Nov. 3, Total pct. Same Store
 1991 1990 Increase Sales Increase
 (in pct.)
 Sales, Four
 Weeks Ended $ 22,191 $ 21,439 3.5 3.2
 Sales 13
 Weeks Ended $ 69,909 $ 65,232 7.2 4.8
 Sales, 39
 Weeks Ended $203,642 $179,291 13.6 6.5
 Gottschalks is a regional department store chain, currently operating 24 department stores, 25 specialty apparel stores and a Clearance Center in the Central Valley and Central Coast areas of California. Gottschalks offers moderately to upper moderately priced brand-name fashion merchandise, and is in its 87th year of continuous family management.
 -0- 11/7/91
 /CONTACT: Robert E. Lawson of Gottschalks Inc., 209-434-4744/
 (GOT) CO: Gottschalks Inc. ST: California IN: REA SU: DB -- SF002 -- 2278 11/07/91 13:48 EST
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Publication:PR Newswire
Date:Nov 7, 1991
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