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GOODYEAR RUN-FLAT TIRE WINS DISCOVER AWARD

 ORLANDO, Fla., Sept. 9 /PRNewswire/ -- A tire from The Goodyear Tire & Rubber Company has won a Discover Award for Technological Innovation for the second year in a row, the first time a company has earned repeat honors.
 In what is called the "Academy Awards of Innovation," the Goodyear Eagle GS-C EMT (extended mobility tire) was recognized as the world's first run-flat tire to be fitted on conventional wheels.
 Discover magazine publisher Michael Rooney, editor-in-chief Paul Hoffman and director of business development David Fishman presented the award today to Goodyear Chairman and CEO Stan Gault and other company officials at the National Tire Dealers & Retreaders Association convention here.
 Last year, the top prize in the automotive category went to the Aquatred all-season radial, a tire known for its wet-traction and hydroplaning-resistance capabilities. Goodyear's repeat win is unprecedented in the awards' four-year history, according to Discover officials.
 The awards are billed as honoring "breakthrough technologies and the visionary scientists and engineers who shape the future."
 To be featured in the magazine's October issue, the Eagle GS-C EMT operates effectively up to 200 miles at 55 mph with zero inflation pressure, virtually eliminating the inconvenience of disabling flats. The tire is an option on some models of the 1994 Chevrolet Corvette.
 Four finalists in the automotive category include: Saab USA for a Trionic engine management system, Analog Devices Inc. for an air bag acceleration/crash sensor, Saturn Corp. for a traction control system and General Motors' Delco Electronics Corp. for Forewarn, a school-bus safety system.
 "The Discover Award lends credence to the technological breakthrough that made our tire fit affordable, standard wheels," said Joe Gingo, vice president of tire technology worldwide.
 The recognition by Discover judges, plus the EMTs Goodyear expects to sell on the Corvette this year, should help consumers recognize and understand the tire's safety and convenience aspects, Gingo said.
 The performance of the Corvette on Eagle GS-C EMTs with zero inflation pressure is so impressive, Gingo said, that a low-pressure warning system is required to alert the driver to any loss of pressure. Such systems have been available as an option on Corvettes since 1989.
 The EMT, Gingo added, actually is in response to General Motors' engineering needs and Goodyear's long-term partnership with Corvette and Chevrolet. Goodyear has been an exclusive supplier on the Corvette since 1978.
 "It's a partnership steeped in technological breakthroughs," he said. "It's a partnership that has seen advances in engines, transmissions, fuel injection, traction control, low-pressure-warnings systems, high- and ultra-high-performance tires and now, extended mobility tires."
 Randy Brayer, team leader for performance tire engineering and whose name appears on the award, said the EMT uses breakthrough technology in mold shape, sidewall reinforcements and bead area to keep it mounted on a standard wheel during severe cornering. Other run-flat tires available today require special, expensive wheels, Brayer added.
 Brayer said about 20 Goodyear associates were involved in the tire's two-year development.
 In July, the Society of Automotive Engineers named the EMT as one of the top 50 products of 1992.
 -0- 9/9/93
 /CONTACT: Dave Wilkins of Goodyear, 216-796-3758/
 (GT)


CO: The Goodyear Tire & Rubber Company ST: Ohio IN: AUT SU:

BM -- CL016 -- 0391 09/09/93 14:29 EDT
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Publication:PR Newswire
Date:Sep 9, 1993
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