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GOODYEAR ATTACKS J.D. POWER SURVEY

 GOODYEAR ATTACKS J.D. POWER SURVEY
 AKRON, Ohio, Aug. 18 /PRNewswire/ -- The Goodyear Tire & Rubber


Company (NYSE: GT) took strong exception today to what it called a "statistically unbelievable survey" on tire buying by J.D. Power & Associates.
 Released late Tuesday afternoon to news media outlets nationally, the J.D. Power survey portended to rank tire companies on the basis of how 31,000 survey respondents regarded them when it came to replacing tires on their 1987 and 1988 cars.
 The survey ranked a small regional non-manufacturer of tires and other companies with relatively low numbers of distribution outlets and market shares among the nine industry leaders. For some reason, Goodyear and its subsidiary Kelly-Springfield unit, by far the largest suppliers of tires in North America, were left off the list.
 Following is the Goodyear statement released last evening:
 "While we ordinarily respect the consumer preference findings of J.D. Power & Associates in other consumer categories, we think this one on replacement tires -- the first we recall them doing -- is a complete blow out.
 "In putting customer satisfaction at the top of their retail priority list, Goodyear and Kelly-Springfield -- neither of which the Power list mentions -- sell more replacement tires in this country by far than any other tire corporation, American or foreign.
 "With all due respect to J.D. Power, Goodyear prefers to get votes from consumers with their purchase of Goodyear tires rather than votes in a survey that defies statistical believability. How can some of the small companies listed, with as few distribution outlets as they have, as good as they might be, even statistically be ranked as industry leaders among retailers?
 Of a 155 million tire market, 31,000 people represent at most the purchases of 124 thousand tires, or less than one-tenth of 1 percent of tires sold."
 -0- 8/18/92
 /CONTACT: Chuck Sinclair of Goodyear Tire & Rubber Company, 216-796-2154/
 (GT) CO: Goodyear Tire & Rubber Company ST: Ohio IN: AUT SU:


TM-LD -- NY086 -- 1166 08/18/92 20:32 EDT
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Publication:PR Newswire
Date:Aug 18, 1992
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