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GOOD TIMES OVER RUTHLESS CHIEF; Global credit crunch.


DELL has been in Limerick Limerick, city, Republic of Ireland
Limerick, city (1991 pop. 56,083), seat of Co. Limerick, SW Republic of Ireland, at the head of the Shannon estuary. The city has a port with two docks.
 since 1991 and is one of the country's top employers with thousands of workers.

The US company along with Intel and Hewlett Packard have been credited with driving the Celtic Tiger For the Irish dance show, see .

Celtic Tiger (Irish: Tíogar Ceilteach) is a name for the period of rapid economic growth in the Republic of Ireland that began in the 1990s and slowed in 2001, only to pick up pace again in 2003
.

When they set up here Ireland was a low-cost country which made it attractive for overseas investors.

But rising house prices forced wages up, making Ireland one of the EU's most uncompetitive economies, leading to job losses.

DELL revolutionised how people buy PCs after it allowed the public to cut out the middle man and go directly to the manufacturer.

Based in Round Rock, Texas, it has been desperately trying to cut manufacturing costs because of increasing pressure to improve its profitability.

It plans to sell off its plants in India, China, Brazil and Malaysia.

But founder and chief Michael Dell Michael Saul Dell (born February 23, 1965, in Houston, Texas) is the founder and CEO of Dell, Inc. Biography
Early life and education
The son of an orthodontist, Dell was born in to an upper-class Jewish family and attended Herod Elementary School in Houston,
 can be ruthless and closed a plant in Texas earlier this year.

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FALLING DEMAND Dell's sales are down
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Publication:The Mirror (London, England)
Date:Sep 18, 2008
Words:157
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