GOLIATH Solutions Joins EPCglobal US.DEERFIELD, Ill. -- GOLIATH Solutions, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control , announced today that it has joined EPCglobal US, a not-for-profit standards body and a global leader in supporting fast, low-cost, high quality EPC/RFID supply chain implementations. GOLIATH is a leading provider of semi-passive RFID-based information systems that track and report on the performance of in-store merchandising and retail promotional display programs. GOLIATH has approximately 500 stores installed, and by mid-2007, over 5500 retail locations will be tracking promotional display programs using GOLIATH Solutions technology. GOLIATH believes that the development of semi-passive EPCglobal standards will increase the adoption of RFID (Radio Frequency IDentification) A data collection technology that uses electronic tags for storing data. The tag, also known as an "electronic label," "transponder" or "code plate," is made up of an RFID chip attached to an antenna. within retail which will be a key enabler for the establishment of in-store advertising as a measured medium for the consumer packaged goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one industry. "By joining EPCglobal US, we believe we can more rapidly grow the market for cost effective long-range RFID technology that can be utilized by retail and Consumer Products companies to improve their real-time visibility to the actual in-store execution and location of promotional displays and materials," said Robert Michelson, Chief Executive Officer of GOLIATH. About GOLIATH Solutions: GOLIATH Solutions uses RFID technology to electronically capture when, for how long and the approximate location of where displays are placed in retail outlets. GOLIATH provides this data in real-time, enabling the retail industry to optimize the execution of displays. Additionally, GOLIATH combines the display execution data with retailer POS (1) See point of sale and packet over SONET. (2) "Parent over shoulder." See digispeak. POS - point of sale data, to determine in near real-time the sales performance of displays. GOLIATH supports retailers and consumer product manufacturers in designing, locating and maximizing the execution of displays, ultimately driving the optimization of sales and profits. Retail channels include: chain drug, grocery, mass merchandise, and specialty outlets. For more information about GOLIATH Solutions, please visit www.goliathsolutions.com. About EPCglobal US: EPCglobal US(TM) is a subsidiary of GS1 US GS1 US is the GS1 Member Organization in the United States of America. Note: GS1 US was formerly the Uniform Code Council, Inc. GS1 US is responsible to manage the GS1 System in the USA. GS1 US assigns GS1 Company Prefixes to companies/organizations in the USA. (TM) serving subscribers in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. to help foster the adoption of the EPCglobal Network(R) and related technology. The EPCglobal Network combines Radio Frequency Identification See RFID. (RFID) technology, existing communications network The transmission channels interconnecting all client and server stations as well as all supporting hardware and software. infrastructure, and the Electronic Product Code(TM) (a number for uniquely identifying an item) to enable accurate, cost-efficient visibility of information in the supply chain. The end result helps organizations be more efficient, flexible, and responsive to customer needs. For more information about EPCglobal US, please visit www.EPCglobalUS.org. |
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