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GO.com And ABC Television to Debut Enhanced TV Production of ABC's Who Wants to be a Millionaire Tuesday, March 28th.


Business Editors/Interactive & Multimedia Writers

NEW YORK--(BUSINESS WIRE)--March 22, 2000

Viewers Play Along with TV Contestants, Compete Against Fellow

Viewers In Real Time

GO.com (NYSE NYSE

See: New York Stock Exchange
:GO) and ABC Television ABC Television may refer to:
  • American Broadcasting Company, United States
  • Asahi Broadcasting Corporation, Japan
  • Associated British Corporation (1956-1968), United Kingdom
  • Associated Broadcasting Company, Philippines
 will launch Enhanced TV Enhanced TV (ETV) is one example of interactive TV. It is used in particular in reference to Two-Screen Solutions TV + PC services. Generally users of these ETV services have their TV and computer in the same room, and navigate their web browser to a particular program-specific Web  telecasts of ABC ABC
 in full American Broadcasting Co.

Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928.
 Television's Who Wants To Be A Millionaire, the Millionaire, The

mysterious Croesus bestows fortunes on unsuspecting individuals. [TV: Terrace, II, 97–98]

See : Fantasy
 most-watched program on television, on Tuesday, March 28th (8 p.m. ET/PT & 7PM CT/MT), with the Enhanced TV programming being available for all subsequent Millionaire telecasts on ABC.

Promotions on the ABC Television Network will encourage viewers to log on to Enhanced TV during Millionaire telecasts. Links allowing PC users access to Enhanced TV will be available on ABC.com's home page (http://abc.com).

The Enhanced TV version of Who Wants To Be A Millionaire enables viewers to answer the same questions as the contestants on the television program in real time, with the click of a mouse on their computer. ETV ETV
abbr.
educational television

ETV n abbr (US) (= Educational Television) → televisión escolar

ETV n abbr (US) (= Educational Television
 users also score bonus points by quickly answering the questions correctly as they compete against all other online players watching the same telecast.

An Enhanced TV leaderboard lead·er·board  
n.
A board that displays the leaders in a competition.


leaderboard
Noun

a board displaying the current scores of the leading competitors, esp in a golf tournament
 allows at-home players to compare their scores to those of other players competing in the Enhanced TV game. Viewers can gauge their progress against all other viewers, as well as the top-scoring 10 players. They can also create their own private leaderboard and invite friends to compete against each other in groups. Private chat rooms let viewers chat with their leaderboard competitors in real time. Prizes will be awarded to the top 10 overall registered winners (highest scores) in each time zone (ET/CT, MT and PT) each night.

"After an extremely successful run during the 1999 football season, we are eager to apply our groundbreaking Enhanced TV programming to this immensely popular primetime series," said Jonathan Leess, senior vice president, Enhanced TV, GO.com. "The game show format is the perfect platform to encourage interactivity and showcase our technologies. Viewers can now actually play along with the show and compete against others instead of just yelling the answers out loud."

A live production, Enhanced TV is the most innovative application of real-time television-Internet convergence available today. It enables TV viewers to interact with the traditional telecast on TV through the use of their personal computers at the same time. The highly interactive content, which is produced from a live control room and synchronized to the second, offers the user/viewer an opportunity to immerse themselves even deeper into the TV program.

The Enhanced TV production also incorporates a proprietary interactive live Polling engine allowing users to answer LIVE polls during the telecast. Digital telecast frame grabs and contestant bios are also pushed to the users' computer screen synchronized to the telecast. "Bonus Questions" during commercial breaks appear throughout the telecast allowing game players to gain additional game points.

GO.com and ABC produced Enhanced TV telecasts for ABC's and ESPN's primetime National Football League telecasts this past fall, as well as ABC's Super Bowl and Nokia Sugar Bowl telecasts. The Enhanced TV production of the Super Bowl drew 650,000 users for an average connection time of 42 minutes each.

Enhanced TV programming is designed specifically to accompany the television broadcast. It is delivered via an Internet-connected computer and is controlled by the user while watching the show simultaneously on television.

It is neither a television experience nor an Internet computer experience, but truly both at the same time -- the first step towards in-home convergence programming. Anyone with a personal computer, connected to the Internet via 28.8 modem or better, will have access to the Enhanced TV programming applications. Users must have 4.0 version browsers or better in order to receive the interactive programming. Access to the programming is free to all users.

ABC's Who Wants To Be A Millionaire franchise also includes a 24-hour-a-day version of the Millionaire game on ABC.com, and the official Millionaire board game, CD-ROM CD-ROM: see compact disc.
CD-ROM
 in full compact disc read-only memory

Type of computer storage medium that is read optically (e.g., by a laser).
 game, book, t-shirt and baseball cap, all available at the ABC.com Store.

GO.com was created as part of the recent merger between Infoseek Corporation and The Walt Disney Company's online unit, Buena Vista Internet Group (BVIG). GO.com oversees many of the Web's most popular sites and services, including the GO Network portal, ABC.com, ABCNEWS.com, Disney.com, Disneystore.com, DisneyTravel.com, ESPN.com, EXPN EXPN Expand .com, NFL NFL
abbr.
National Football League

NFL (US) n abbr (= National Football League) → Fußball-Nationalliga
.com, NBA NBA
abbr.
1. National Basketball Association

2. National Boxing Association

NBA (US) n abbr (= National Basketball Association) → Basketball-Dachverband (=
.com, NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla.  Online, ESPNstore.com, NASCAR Online Store, ABCsports.com, Family.com and Mr. Showbiz.
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Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Mar 22, 2000
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