GO.com's ABC.com Marks Last Year Of The Century With Expanded Convergence Efforts, Traffic Growth And Integrated Online Merchandising.

Entertainment Editors

NEW YORK--(ENTERTAINMENT WIRE)--Dec. 30, 1999

GO.com's (NYSE:GO) ABC.com, the leading network Web site, is marking the end of 1999 by reflecting on some of its accomplishments this past year.

Over the course of the past six months, ABC.com has grown 106% and traffic to the site has more than doubled over the past 12 months (Nov. 98-Nov. 99) according to Media Metrix.

"ABC.com experienced phenomenal growth and launched ambitious online entertainment this past year," said Brian Bowman, vice president and general manager, ABC.com. "Our growth in traffic and successful events like the Drew Carey Web-cast and `Who Wants to Be a Millionaire' online game prove ABC.com is successfully teaming up with ABC-TV to create compelling entertainment that leverages the creativity of television and the interactivity of the Internet."

Highlights for 1999 include:

Traffic

- ABC.com experienced 83% growth from October to November 1999, according to Media Metrix, an independent Internet measurement service.

- Over the course of the past six months, ABC.com has grown 106% and traffic to the site has more than doubled over the past 12 months (Nov. 98-Nov. 99).

- ABC.com's reach on the Internet now exceeds CBS's by 85%.

Milestones:

- ABC.com introduced a new generation of online entertainment on Nov. 17, with "The Drew Carey Show" Web-cast. 650,000 live streams of a synchronous primetime television-Internet Web-cast are accessed in a half-hour, smashing industry records for streaming video events.

- Capitalizing on the success of ABC-TV's "Who Wants to Be a Millionaire", ABC.com garnered more than six million players for its online version of the game, with more than 500,000 reaching the "Millionaire" winner's page

- ABC.com introduced e-commerce onto the site by launching an online store in November 1999 featuring merchandise from ABC's most popular programming including ABC Daytime, the hugely successful "Who Wants to Be a Millionaire", and primetime specials. Visitors also can purchase show branded merchandise, as well as CD's, books and videos related to their favorite ABC shows and specials.

- ABC.com conducted three successful integrated merchandise initiatives with ABC Daytime. Most recently, ABC Daytime fans were able to order on ABC.com the official "All My Children" Crystal Ball Keepsake. This summer, ABC.com and ABC Daytime teamed up to sell the official 1999 Nurse's Ball T-shirt, as seen within programming on "General Hospital" and "Port Charles." Viewers were able to purchase the T-shirt, which was featured within programming and was the subject of on-air promotion. This initiative marked the first time the shirts were offered via e-commerce. Finally, the ABC.com store sold pajamas that were featured on "The View". TV viewers were directed by the shows co-hosts to the ABC.com store as a destination on which to purchase the items being featured within the programming.

- Oscar.com, which was produced by ABC Internet Group in partnership with the Academy of Motion Picture Arts and Sciences, experienced record traffic during Oscar weekend (Sat., March 20 - Mon., March 22). More than one-and-a-half million users came to the site during the weekend, generating 12 million impressions. Oscar.com also produced and featured "And the Envelope, Please...," the first TV--synchronized Web event meant to be experienced while watching the Oscar telecast.

- ABC.com launched a special section completely devoted to Wasteland that contained exclusive streaming video of extended storylines and original interactive features. The Wasteland area included video "pre-quels" on certain storylines and characters and featured weekly exclusive scenes that were only available on ABC.com. Also, users had access to the personal Web site of one of the main characters in the show that consisted of first-hand observations about her friends.

- ABC.com set a site record for live chats as users pose 45,000 questions to Erik von Detten, star of ABC-TV's Odd Man Out, as he chatted with fans live on ABC.com on Friday, September 24, at 10:00 p.m. ET and 1:00 a.m. ET.

ABC.com is part of GO.com (NYSE:GO), which was created as part of a merger between Infoseek Corporation and The Walt Disney Company's online unit, Buena Vista Internet Group (BVIG). GO.com oversees many of the Web's most popular sites and services, including the GO Network portal, ABC.com, ABCNEWS.com, Disney.com, Disneystore.com, ESPN.com, NFL.com, NBA.com, NASCAR Online, ESPNstore.com, ABCSports.com, Family.com and Mr. Showbiz.

This press release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements involve substantial risks and uncertainties, including those relating to ABC.com, strategic changes in GO.com's operations and factors beyond the Company's control, including technological, regulatory and economic developments. Any of these factors may materially adversely affect the development of Internet-related businesses generally or the business, financial condition or results of operations of GO.com specifically. Accordingly, actual results may differ materially from the results indicated or implied in this release. More information about GO.com (NYSE:GO) and the risks arising from an investment in GO.com is contained in the most recent filings of The Walt Disney Company with the Securities and Exchange Commission.