GO TOAST Unveils 'Power Rules'; New Rule Group Provides Optimum ROI Conversion Management.Business Editors/High-Tech Writers Search Engine Strategies 2003 SAN JOSE San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif.--(BUSINESS WIRE)--Aug. 18, 2003 GO TOAST (www.GoToast.com), a leading global provider of pay-per-click search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden and online marketing management tools, unveiled today a powerful new set of online bid management rules designed to give advertisers maximum control of their online marketing campaigns. "GO TOAST Power Rules give our customers total control over the cost and return of their online marketing programs," said Dave Carlson, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of GO TOAST. "Power Rules are an ROI-based subset A group of commands or functions that do not include all the capabilities of the original specification. Software or hardware components designed for the subset will also work with the original. of GO TOAST's Rules-Based Bidding(SM) feature, which includes 18 rules that may be applied in sequence to totally customize any online marketing pay-per-click bid management strategy. Using the new Power Rules will allow our customers to more effectively manage their online marketing based on financial goals and objectives." The Power Rules are: -- Cost-Per-Acquisition (CPA (Computer Press Association, Landing, NJ) An earlier membership organization founded in 1983 that promoted excellence in computer journalism. Its annual awards honored outstanding examples in print, broadcast and electronic media. The CPA disbanded in 2000. ) Rule - Finds the optimal keyword bid position to achieve the customer's cost-per-acquisition goals -- Return-On-Advertising-Spend (ROAS ROAS Return on Advertising Spending ROAS Robin On A Stick (internet art/photography project) ROAS Regional Office Administrative Services ) Rule - Adjusts keyword bids to deliver the customer's target ROAS -- Budget Manager Rule - Manages keywords to a defined daily budget per keyword The CPA Rule monitors click-through costs and sales and adjusts keyword bids to deliver the greatest number of sales at the least costly bid position. The ROAS Rule adjusts keywords based on the ratio between the cost of the marketing campaign and the total sales generated to provide maximum profitability per keyword. The Budget Manager allows users to assign each keyword a maximum daily budget, and adjusts keyword bids to meet that budget requirement. "GO TOAST Power Rules are part of our comprehensive suite of online marketing management tools," said Carlson. "We continue to develop the industry's most advanced products to save our customers time and money and help them more profitably manage their total online marketing investment." GO TOAST enables online advertisers to manage thousands of keywords and marketing campaigns simultaneously across major domestic and international pay-per-click search engines and comparison-shopping sites such as Overture overture, instrumental musical composition written as an introduction to an opera, ballet, oratorio, musical, or play. The earliest Italian opera overtures were simply pieces of orchestral music and were called sinfonie. , Google AdWords A targeted advertising program in which business ads appear as "sponsored links" on the Google results pages as well as the results pages of Google's partners, such as AOL and Ask.com. , FindWhat, Froogle and DealTime. It optimizes clients' bids and positions in leading pay-per-click Internet search engines, which saves clients time and money, improves ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). , and increases Web site traffic. GO TOAST offers Rules-Based Bidding along with exclusive conversion tracking tools, comprehensive Web analytics, detailed e-mail status updates, scheduling tools and custom campaign management. GO TOAST's full suite of Web site management tools and services includes: -- BidManager(SM) - Pay-per-click search engine management -- ProfitBuilder(SM) - Conversion tracking and Web analytics -- Intellidex(SM) - Intelligent site indexing for search and product feeds -- MasterList(SM) - Centralized cen·tral·ize v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es v.tr. 1. To draw into or toward a center; consolidate. 2. search and product listing management -- AdNetwork(SM) - Online advertising network -- MarketMaker(SM) - Budget-driven campaign management For more information about GO TOAST and its products and services, please visit www.gotoast.com or call 303-721-2925. About GO TOAST GO TOAST, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control , is a leading global provider of pay-per-click search engine optimization and online marketing management tools. GO TOAST is a part of eonVentures, which incubates businesses for eonBusiness Corporation (www.eonbusiness.com). GO TOAST enables online advertisers to manage thousands of keywords and marketing campaigns simultaneously across all major domestic and international search engines. It optimizes clients' bids and positions in leading pay-per-click Internet search engines, which saves clients time and money, improves ROI, and increases Web site traffic. GO TOAST offers Rules-Based Bidding(SM) along with exclusive conversion tracking tools, comprehensive Web analytics, detailed e-mail status updates, scheduling tools and custom campaign management. GO TOAST affiliate eonMedia (www.eonmedia.com) offers turnkey See turnkey system. online marketing solutions including the company's popular MarketMaker(SM) online campaign management service. For more information about GO TOAST, visit the company Web site at www.gotoast.com, or call 303-721-2925. |
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