GO TOAST Launches Enhanced Online Marketing Conversion and ROI Tracking Service.Business Editors DENVER--(BUSINESS WIRE)--July 9, 2003 Latest GO TOAST ProfitBuilder(SM) Enhancement Expands Performance Measurement Capability Using Customers' Existing Tracking Systems GO TOAST, a leading global provider of pay-per-click search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden and online marketing management tools, announced today a significant upgrade to its popular ProfitBuilder return-on-investment (ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). ) tracking and management system. The new technology provides GO TOAST customers with the capability to seamlessly and transparently integrate their website with the GO TOAST online marketing and conversion tracking toolset, without having to deploy specialized spe·cial·ize v. spe·cial·ized, spe·cial·iz·ing, spe·cial·iz·es v.intr. 1. To pursue a special activity, occupation, or field of study. 2. tracking code on their own website. GO TOAST protects the customer's investment in their existing tracking methodology by providing the capability to integrate with GO TOAST, with minimum effort, to obtain uniquely detailed conversion-related data. The collected conversion data is used to automatically optimize search engine and online marketing campaigns using GO TOAST's proprietary toolset. "This new service allows customers to take full advantage of ProfitBuilder's advanced ROI tracking capabilities seamlessly, without having to convert from their existing data tracking systems," said GO TOAST CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Dave Carlson. "ProfitBuilder's ROI tracking service and other online marketing management tools, used with the proprietary Rules Based Using "if-this, do that" rules to perform actions. Rules-based products implies flexibility in the software, enabling tasks and data to be easily changed by replacing one or more rules. Bidding(SM) feature of GO TOAST BidManager(SM), provide unparalleled capability to easily and effectively measure and manage online marketing programs to provide maximum value for the dollars invested." According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Carlson, the new ROI tracking service enables individual companies as well as online advertising and marketing agencies and other service providers to transmit their existing click-tracking data directly to GO TOAST through an easy-to-use application programming interface (API (Application Programming Interface) A language and message format used by an application program to communicate with the operating system or some other control program such as a database management system (DBMS) or communications protocol. ), regardless of the system used to collect the data. Agencies and other online marketing service providers can now use GO TOAST ProfitBuilder to enhance their own service offerings to include advanced ROI tracking capability seamlessly and transparently, with no need to add GO TOAST code to their clients' websites or even to disclose to clients their use of GO TOAST. "This technology was designed with high-volume websites in mind," said Frank Watervoort, Chief Technology Officer for GO TOAST, "but it also accommodates medium- to small-size enterprises." GO TOAST enables online advertisers to manage thousands of keywords and marketing campaigns simultaneously across all major domestic and international pay-per-click search engines and comparison shopping sites such as Overture overture, instrumental musical composition written as an introduction to an opera, ballet, oratorio, musical, or play. The earliest Italian opera overtures were simply pieces of orchestral music and were called sinfonie. , Google AdWords A targeted advertising program in which business ads appear as "sponsored links" on the Google results pages as well as the results pages of Google's partners, such as AOL and Ask.com. , FindWhat and DealTime. It optimizes clients' bids and positions in leading pay-per-click Internet search engines, which saves clients time and money, improves ROI, and increases Web site traffic. GO TOAST offers exclusive conversion tracking tools and Rules Based Bidding, comprehensive Web analytics, detailed e-mail status updates, scheduling tools and custom campaign management. GO TOAST's full suite of Web site management tools and services includes: -- BidManager(SM) - Pay-per-click search engine management -- ProfitBuilder(SM) - Conversion tracking and Web analytics -- Intellidex(SM) - Intelligent site indexing for search and product feeds -- MasterList(SM) - Centralized cen·tral·ize v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es v.tr. 1. To draw into or toward a center; consolidate. 2. search and product listing management -- AdNetwork(SM) - Online advertising network -- MarketMaker(SM) - Budget-driven campaign management For more information about GO TOAST and its products and services, please visit www.gotoast.com or call Hal Anderson Hal Anderson is a Radio DJ for Power 97 in Winnipeg, Manitoba, he was born in Picture Butte, Alberta Popular in the city, Anderson encouraged listeners to vote for him as "The Greatest Canadian" in 2004 as a joke. , Director of Business Development, at 303.721.2925 ext. 4047. About GO TOAST GO TOAST, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control , is a leading global provider of pay-per-click search engine optimization and online marketing management tools. GO TOAST is a part of eonVentures, which incubates businesses for eonBusiness Corporation (www.eonBusiness.com). GO TOAST enables online advertisers to manage thousands of keywords and marketing campaigns simultaneously across all major domestic and international search engines. It optimizes clients' bids and positions in leading pay-per-click Internet search engines, which saves clients time and money, improves ROI, and increases Web site traffic. GO TOAST offers exclusive conversion tracking tools and patent-pending Rules Based Bidding(SM), comprehensive Web analytics, detailed e-mail status updates, scheduling tools and custom campaign management. GO TOAST affiliate eonMedia offers turnkey online marketing solutions including the company's popular MarketMaker(SM) online campaign management service. For more information about GO TOAST, visit the company Web site at www.GoToast.com, or call 303.721.2925. |
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