GO TOAST Introduces Mass Update Tool; New Feature Saves Time and Money with Streamlined Online Advertising Keyword Bid Updates.Business Editors Direct Marketing Association (DMA (1) (Digital Media Adapter) See digital media hub. (2) (Document Management Alliance) A specification that provides a common interface for accessing and searching document databases. ) Annual Conference ORLANDO Orlando, city, United States Orlando (ôrlăn`dō), city (1990 pop. 164,693), seat of Orange co., central Fla., in a lake region; inc. 1875. In a citrus fruit and farm area, it is one of the world's most visited vacation spots. , Fla.--(BUSINESS WIRE)--Oct. 14, 2003 GO TOAST (jargon) toast - 1. Any completely inoperable system or component, especially one that has just crashed and burned: "Uh, oh ... I think the serial board is toast." 2. To cause a system to crash accidentally, especially in a manner that requires manual rebooting. (www.GoToast.com), a leading global provider of pay-per-click search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden and online marketing management tools, announced today the addition of Mass Update Tool(SM) to its widely used BidManager(SM) online advertising keyword bidding system
The Mass Update Tool provides customers with a powerful, time-saving option for managing tens of thousands of bids and bidding parameters and automatically uploading them into GO TOAST's BidManager service, which sends the new information to the leading online search engines and advertising outlets at the customer's next scheduled update cycle. As with other such products, BidManager previously required processing keyword bid updates using a Web interface, a potentially time-consuming process for customers with tens of thousands of keywords. In addition to the many other benefits provided by the GO TOAST toolset, the company estimates the Mass Update Tool will save large businesses and online advertising agencies thousands of dollars each year in management time alone. "In our continuing drive to deliver products and services that directly benefit our customers' bottom lines, the GO TOAST Mass Update Tool provides a tremendous advantage in reduced management time and expense," said Dave Carlson, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of GO TOAST. "Not only does Mass Update speed the bid update process, it also enables customers to run their own algorithms The following is a list of the algorithms described in Wikipedia. See also the list of data structures, list of algorithm general topics and list of terms relating to algorithms and data structures. for managing their listings, all from the convenience of their desktop." The Mass Update Tool allows online advertisers to quickly and easily set up or modify bids for positioning of their online listings in popular pay-for-placement search engines including Overture overture, instrumental musical composition written as an introduction to an opera, ballet, oratorio, musical, or play. The earliest Italian opera overtures were simply pieces of orchestral music and were called sinfonie. , Google AdWords A targeted advertising program in which business ads appear as "sponsored links" on the Google results pages as well as the results pages of Google's partners, such as AOL and Ask.com. , FindWhat and eSpotting. Advertisers enter their list of bid updates one time and GO TOAST's BidManager, using the Mass Update Tool, automatically sends the list of updates to as many as 24 search engines up to 48 times a day, depending on the client's service package. "GO TOAST offers the most advanced, effective online marketing management system available today," said Carlson. "Our comprehensive GO TOAST toolset, particularly BidManager and ProfitBuilder(SM), features extensive capabilities not found in a single source anywhere else. Where else can you index your site's content, modify your listings, manage your bidding parameters and track your results - all in one integrated solution?" GO TOAST enables online advertisers to manage thousands of keywords and marketing campaigns simultaneously across major domestic and international pay-per-click search engines and comparison-shopping sites including Overture, Google AdWords, Shopping.com (formerly DealTime), BizRate, Froogle, and NexTag. It optimizes clients' bids and positions in leading pay-per-click Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the search engines, which saves clients time and money, improves ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). , and increases Web site traffic. GO TOAST offers Rules-Based Bidding(SM) along with exclusive conversion tracking tools, comprehensive Web analytics, detailed e-mail status updates, scheduling tools and custom campaign management. GO TOAST's full suite of Web site management tools and services includes: -- BidManager(SM) - Pay-per-click search engine management -- ProfitBuilder(SM) - Conversion tracking and Web analytics -- Intellidex(SM) - Intelligent site indexing for search and product feeds -- MasterList(SM) - Centralized cen·tral·ize v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es v.tr. 1. To draw into or toward a center; consolidate. 2. search and product listing management -- AdNetwork(SM) - Online advertising network -- MarketMaker(SM) - Budget-driven campaign management For more information about GO TOAST and its products and services, or to sign up for a 14-day free trial, please visit www.gotoast.com or call 1.800.416.8389. About GO TOAST GO TOAST, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control , is a leading global provider of pay-per-click search engine optimization and online marketing management tools. GO TOAST is a part of eonVentures, which incubates businesses for eonBusiness Corporation (www.eonbusiness.com). GO TOAST enables online advertisers to manage thousands of keywords and marketing campaigns simultaneously across all major domestic and international search engines. It optimizes clients' bids and positions in leading pay-per-click Internet search engines, which saves clients time and money, improves ROI and increases Web site traffic. GO TOAST offers Rules-Based Bidding(SM) along with exclusive conversion tracking tools, comprehensive Web analytics, detailed e-mail status updates, scheduling tools and custom campaign management. For more information about GO TOAST, visit the company Web site at www.gotoast.com, or call 303.721.2925. |
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