GO TOAST Expands Global Offering.

Business Editors/High-Tech Writers

TravelCom 2004

NEW YORK--(BUSINESS WIRE)--April 20, 2004

Atlas DMT Unit Adds Eight International Search Engines;

Introduces New "Select 10" Offering

GO TOAST, a leading global provider of paid search management and optimization tools and an operating unit of Atlas DMT, a digital advertising technology company, announced today the addition of eight international search engines and the introduction of a new "Select 10" BidManager(SM) offering.

With these new engines, GO TOAST supports a total of 37 ad outlets -- seven shopping sites and 30 search engines -- more than any other automated comprehensive online marketing management system.

Additionally, GO TOAST introduced a new "Select 10" pricing offering that consolidates and replaces their Premier and International packages. With the new "Select 10" package, customers may select any 10 of the available 30 search engines to manage bids in, and choose any or all of the seven shopping sites for listing management.

"The 'Select 10' BidManager offering is an incredibly powerful addition to our broad line of products and services that directly benefit our advertisers' bottom-line results," said Dave Carlson, President of GO TOAST. "This new package, combined with our expanded roster of search engines, offers clients more flexibility in their coverage and allows them to try specific engines without needing to expand their GO TOAST subscription."

To help online marketers decide which search engines to use, GO TOAST offers a summary site listing the top 37 industry ad outlets at http://www.gotoast.com/reports/ppc_definitions.aspx.

"GO TOAST offers the most advanced, effective online marketing management system available," said Carlson. "Our comprehensive GO TOAST toolset, including BidManager(SM), CampaignOptimizer(SM), ProfitBuilder(SM), MasterList(SM) and Intellidex(SM), features extensive capabilities not found in a single source anywhere else. You can index your site's content, create and modify your listings, manage your keyword bidding parameters, track your results, and model your proposed online marketing strategies and adjustments -- all in one integrated solution."

GO TOAST enables online advertisers to manage thousands of keywords and marketing campaigns simultaneously across major domestic and international pay-per-click search engines and comparison-shopping sites, including Google AdWords, Shopping.com, BizRate, Froogle, FindWhat and eSpotting. GO TOAST offers Rules-Based Bidding(SM) along with exclusive conversion tracking tools, comprehensive Web analytics, detailed e-mail status updates, scheduling tools and custom campaign management.

GO TOAST's full suite of website management tools and services includes:

-- CampaignOptimizer(SM) -- Automatically model, launch and

optimize campaigns

-- BidManager(SM) -- Pay-per-click search engine management

-- ProfitBuilder(SM) -- Conversion tracking and Web analytics

-- Intellidex(SM) -- Intelligent site indexing for search and

product feeds

-- MasterList(SM) -- Centralized search and product listing

management

For more information about GO TOAST and its products and services, or to sign up for a 14-day free trial, please visit www.GoToast.com or call 1-800-416-8389.

About GO TOAST

GO TOAST (www.GoToast.com) is a leading global provider of paid search management and optimization tools and operates as part of Atlas DMT, LLC (www.atlasdmt.com). GO TOAST enables online advertisers to manage thousands of keywords and marketing campaigns simultaneously across all major domestic and international search engines. It optimizes clients' bids and positions in leading Internet pay-per-click search engines, which saves clients time and money, improves ROI and increases website traffic. GO TOAST offers Rules-Based Bidding(SM) along with exclusive conversion tracking tools, comprehensive Web analytics, detailed e-mail status updates, scheduling tools and custom campaign management. For more information about GO TOAST, visit the company website at www.GoToast.com or call 303-721-2925.

About Atlas DMT

Atlas DMT is an advertising technology company and operating unit of aQuantive, Inc. (Nasdaq:AQNT). Atlas DMT is the creator of the Atlas Suite, a line of integrated digital campaign management solutions. The Atlas Suite helps advertising agencies and other marketing professionals deliver efficient, profitable digital marketing campaigns. Atlas DMT is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of the Atlas DMT cookie, go to www.networkadvertising.org.