GO TOAST Adds DealTime to Search Engine Line-Up; Premier Shopping Search Engine and Consumer Review Site Provides GO TOAST Customers Access to High-Quality Leads.Business Editors/High-Tech Writers DENVER--(BUSINESS WIRE)--Aug. 7, 2003 GO TOAST (www.GoToast.com), a leading global provider of pay-per-click search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden and online marketing management tools, announced today it has added DealTime to the rapidly growing list of pay-per-click and shopping engines GO TOAST supports. DealTime is a leading shopping search engine and premier consumer review and ratings platform. GO TOAST has integrated DealTime's robust shopping search engine with the comprehensive GO TOAST online campaign management toolset, enabling GO TOAST customers to rapidly deploy pay-for-performance marketing campaigns to tap the many high-quality leads DealTime delivers. Using GO TOAST's comprehensive Web marketing management products and services, Web marketers can thoroughly index the entire content of their Web site and automatically relay that information to major search engines worldwide. "Adding DealTime to the list of shopping engines we support provides a significant added benefit for our customers," said Dave Carlson, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of GO TOAST. "Its merger with Epinions in March makes DealTime the fifth-largest U.S. shopping site on the Web."(1) "We are very pleased to work with GO TOAST to ensure their customers can leverage our increased reach and present their products to the 1.5 million unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. we serve every day," said Iggy Fanlo, chief revenue officer for DealTime. "The integration enables GO TOAST's customers to easily launch, measure and optimize their customer acquisition campaigns on DealTime." GO TOAST enables online advertisers to manage thousands of keywords and marketing campaigns simultaneously across major domestic and international pay-per-click search engines and comparison-shopping sites such as Overture overture, instrumental musical composition written as an introduction to an opera, ballet, oratorio, musical, or play. The earliest Italian opera overtures were simply pieces of orchestral music and were called sinfonie. , Google AdWords A targeted advertising program in which business ads appear as "sponsored links" on the Google results pages as well as the results pages of Google's partners, such as AOL and Ask.com. , FindWhat and DealTime. It optimizes clients' bids and positions in leading pay-per-click Internet search engines, which saves clients time and money, improves ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). , and increases Web site traffic. GO TOAST offers exclusive conversion tracking tools and Rules-Based Bidding, comprehensive Web analytics, detailed e-mail status updates, scheduling tools and custom campaign management. GO TOAST's full suite of Web site management tools and services includes: -- BidManager(SM) -- Pay-per-click search engine management -- ProfitBuilder(SM) -- Conversion tracking and Web analytics -- Intellidex(SM) -- Intelligent site indexing for search and product feeds -- MasterList(SM) -- Centralized cen·tral·ize v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es v.tr. 1. To draw into or toward a center; consolidate. 2. search and product listing management -- AdNetwork(SM) -- Online advertising network -- MarketMaker(SM) -- Budget-driven campaign management For more information about GO TOAST and its products and services, please visit www.GoToast.com or call Hal Anderson Hal Anderson is a Radio DJ for Power 97 in Winnipeg, Manitoba, he was born in Picture Butte, Alberta Popular in the city, Anderson encouraged listeners to vote for him as "The Greatest Canadian" in 2004 as a joke. , Director of Business Development, at 303-721-2925, ext. 4047. About GO TOAST GO TOAST, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control is a leading global provider of pay-per-click search engine optimization and online marketing management tools. GO TOAST is a part of eonVentures, which incubates businesses for eonBusiness Corporation (www.eonBusiness.com). GO TOAST enables online advertisers to manage thousands of keywords and marketing campaigns simultaneously across all major domestic and international search engines. It optimizes clients' bids and positions in leading pay-per-click Internet search engines, which saves clients time and money, improves ROI, and increases Web site traffic. GO TOAST offers exclusive conversion tracking tools and patent-pending Rules-Based Bidding(SM), comprehensive Web analytics, detailed e-mail status updates, scheduling tools and custom campaign management. GO TOAST affiliate eonMedia offers turnkey online marketing solutions including the company's popular MarketMaker(SM) online campaign management service. For more information about GO TOAST, visit the company Web site at www.GoToast.com, or call 303-721-2925. About DealTime DealTime is the leading shopping search engine and premier consumer reviews and ratings platform. The company's uniquely helpful shopping services, located at www.dealtime.com, www.epinions.com, www.shopping.com and www.dealtime.co.uk, enable more than 1.5 million unique daily visitors to compare products, prices and merchants while using Epinions' trusted consumer reviews and ratings to make smart buying decisions. It's The Smart Way to Shop the Web(TM). The company is a premier provider of targeted direct marketing services, connecting merchants and manufacturers with pre-qualified buyers and partnering with search engines, portals and service providers to effectively monetize Internet traffic Internet traffic is the flow of data around the Internet. It includes web traffic, which is the amount of that data that is related to the World Wide Web, along with the traffic from other major uses of the Internet, such as electronic mail and peer-to-peer networks. . DealTime Ltd. is privately held and backed by key strategic and financial partners including August Capital, Bain Capital Bain Capital LLC is a Boston, Massachusetts-based private equity firm founded in 1984 by Mitt Romney, the former Governor of Massachusetts, and two other partners from the consulting firm Bain & Company: T. Coleman Andrews III and Eric Kriss. , Benchmark Capital Benchmark Capital is a venture capital firm responsible for the early stage funding of some very successful startups, including eBay. In 1995, the firm invested $6.7 million in eBay, which became worth more than $5 billion by the spring of 1999 and resulted in one of Silicon , Bertelsmann, Goldman Sachs The Goldman Sachs Group, Inc., or simply Goldman Sachs (NYSE: GS) is one of the world's largest global investment banks. Goldman Sachs was founded in 1869, and is headquartered in the Lower Manhattan area of New York City at 85 Broad Street. , Israel Seed Partners and others. DealTime, DealTime.com, Epinions, Epinions.com and the DealTime and Epinions logos are registered trademarks of DealTime Ltd. and its subsidiaries. (1) Nielsen NetRatings, May 2003 |
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