GO TOAST Adds Convenience to Online Marketing Management for Advertising Agencies.Business Editors/High-Tech Writers IAB (1) See Internet Architecture Board. (2) (Interactive Advertising Bureau, New York, www.iab.net) An industry association founded in 1996 to set standards and guidelines for interactive advertising and marketing. Advertisers Forum NEW YORK--(BUSINESS WIRE)--Sept. 9, 2003 New Features Save Agencies Time and Money While Increasing Ease Of Account Management and Enhancing Access Control GO TOAST (www.GoToast.com), a leading global provider of pay-per-click search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden and online marketing management tools, announced today a series of enhancements to its online advertising account management software and services toolset. One of the main features streamlines the management of multiple online accounts by using a single sign-on An identification system that lets users log into multiple Web sites on the Internet with one username and password. Single sign-on systems are also used within an enterprise, enabling users to access all authorized resources in the local network using the same username and password. for all agency client accounts under management with GO TOAST. Additional access control enhancements offer increased confidentiality for agency accounts by assigning unique access rights to select agency personnel for each client's account. Individual users ultimately may be assigned varying degrees of access, from read-only to complete review and management rights. "We continue to add features to our products and services that anticipate our customers' needs and provide them with tools to enhance their bottom-line results," said Dave Carlson, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of GO TOAST. "Streamlining the sign-on process for agencies managing multiple client accounts will save them significant time and money. With the vast capabilities of our comprehensive GO TOAST toolset, particularly BidManager(SM) and ProfitBuilder(SM), GO TOAST provides agencies with the most advanced, effective online marketing management system available today." With the single sign-on upgrade, agencies or others who manage multiple client accounts can use a single sign-on to access and maintain all accounts under management with GO TOAST. After signing on, the user selects from a complete list of accounts under management to access each client's account individually. Users can easily switch between accounts without signing out and signing in again with different user identification. GO TOAST enables online advertisers to manage thousands of keywords and marketing campaigns simultaneously across major domestic and international pay-per-click search engines and comparison-shopping sites such as Overture overture, instrumental musical composition written as an introduction to an opera, ballet, oratorio, musical, or play. The earliest Italian opera overtures were simply pieces of orchestral music and were called sinfonie. , Google AdWords A targeted advertising program in which business ads appear as "sponsored links" on the Google results pages as well as the results pages of Google's partners, such as AOL and Ask.com. , FindWhat, Froogle and DealTime. It optimizes clients' bids and positions in leading pay-per-click Internet search engines, which saves clients time and money, improves ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). , and increases Web site traffic. GO TOAST offers Rules-Based Bidding(SM) along with exclusive conversion tracking tools, comprehensive Web analytics, detailed e-mail status updates, scheduling tools and custom campaign management. GO TOAST's full suite of Web site management tools and services includes: -- BidManager(SM) -- Pay-per-click search engine management -- ProfitBuilder(SM) -- Conversion tracking and Web analytics -- Intellidex(SM) -- Intelligent site indexing for search and product feeds -- MasterList(SM) -- Centralized cen·tral·ize v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es v.tr. 1. To draw into or toward a center; consolidate. 2. search and product listing management -- AdNetwork(SM) -- Online advertising network -- MarketMaker(SM) -- Budget-driven campaign management For more information about GO TOAST and its products and services, please visit www.gotoast.com or call Hal Anderson Hal Anderson is a Radio DJ for Power 97 in Winnipeg, Manitoba, he was born in Picture Butte, Alberta Popular in the city, Anderson encouraged listeners to vote for him as "The Greatest Canadian" in 2004 as a joke. , Director of Business Development, at 303-721-2925, ext. 4047. About GO TOAST GO TOAST, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control , is a leading global provider of pay-per-click search engine optimization and online marketing management tools. GO TOAST is a part of eonVentures, which incubates businesses for eonBusiness Corporation (www.eonbusiness.com). GO TOAST enables online advertisers to manage thousands of keywords and marketing campaigns simultaneously across all major domestic and international search engines. It optimizes clients' bids and positions in leading pay-per-click Internet search engines, which saves clients time and money, improves ROI and increases Web site traffic. GO TOAST offers Rules-Based Bidding(SM) along with exclusive conversion tracking tools, comprehensive Web analytics, detailed e-mail status updates, scheduling tools and custom campaign management. GO TOAST affiliate eonMedia (www.eonmedia.com) offers turnkey See turnkey system. online marketing solutions including the company's popular MarketMaker(SM) online campaign management service. For more information about GO TOAST, visit the company Web site at www.gotoast.com, or call 303-721-2925. |
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