GO Software Launches New Brand, Aligns Corporate Image with Growth Plans; Company to Introduce New Look at Next Week's Electronic Transaction Association Show.Business Editors SAVANNAH Savannah, city, United States Savannah, city (1990 pop. 137,560), seat of Chatham co., SE Ga., a port of entry on the Savannah River near its mouth; inc. 1789. , Ga.--(BUSINESS WIRE)--April 15, 2004 GO Software, a subsidiary of Return On Investment Corporation (OTCBB OTCBB See OTC Bulletin Board (OTCBB). : ROIE ROIE Return On Investment Corp (stock symbol) ) and a leading provider of point-of-sale (POS (1) See point of sale and packet over SONET. (2) "Parent over shoulder." See digispeak. POS - point of sale ) payment processing software, launched its new corporate logo and branding campaign. The new image reflects GO Software's growth and aims to appeal to a broader customer market, as the company surpasses 125,000 product installations and moves forward with development plans to complete its product portfolio. "We're the same company, but our growth and future plans are outpacing the old GO image," said Tony Abruzzio, executive vice president, GO Software. "Taking our business to the next level and serving a wider range of merchants meant taking a look in the mirror and aligning our image with our goal of meeting the payment processing needs of any size merchant." GO Software will unveil its new look next week at the Electronic Transaction Association's Annual Conference in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. . The logo includes a new color scheme and encompasses a bouncing ball
In addition to record sales for the quarter, GO Software's recent acquisition of Atomic Software's intellectual property and assets also contributed to the company's growth and plans for future development. Recently acquired products, as well as GO Software's PCCharge, RiTA Server and GO JavaCard applications will be affected by the ongoing branding campaign. GO Software hired Atlanta-based marketing agency Nolen & Associates in February to lead the corporate branding Corporate branding is the practice of using a company's name as a product brand name. It is an attempt to leverage corporate brand equity to create product brand recognition. It is a type of family branding or umbrella brand. redesign. About GO Software, Inc. GO Software, a subsidiary of Return On Investment Corporation (OTCBB: ROIE), is a leading provider of point-of-sale (POS) payment processing software. More than 125,000 businesses use GO Software's solutions to process payments at high speed, expand tender types and lower credit card costs. GO Software provides payment processing solutions to meet the needs of any merchant, regardless of transaction volume, platform or sales environment. For more information about GO Software, visit www.gosoftware.com or call (800) 725-9264. |
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