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GO Network Launches Affiliate Program to Broaden Consumer Exposure; GO Network Makes High Quality Content and Valuable Features Available to Affiliate Internet Sites.


Business Editors/High-Tech Writers

SUNNYVALE, Calif.--(BUSINESS WIRE)--Dec. 29, 1999

GO Network (www.go.com), part of GO.com (NYSE NYSE

See: New York Stock Exchange
:GO), today announced an affiliate program that enables business or personal Web site owners to add certain GO Network content to their own site free of charge.

The affiliate program (http:/affiliate.go.com/) allows participating Web sites to easily add selected premium content and special features from GO Network, such as Web search, daily weather forecasts, stock quotes, translation services, movie times or a recipe finder. For example, a Web site about skiing could offer additional functionality to its users with GO Network's weather forecast feature.

Search remains the most popular activity on the Web, and GO Network's affiliate program makes available the powerful and award-winning GO Network search capabilities to affiliate visitors, allowing a broader set of consumers to experience more of what the Web has to offer right on their favorite sites.

"For affiliates, this program will direct their visitors to the highest quality branded content Branded Content, also known as Branded entertainment and Advertainment, is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment. , and information on the Web," said Kevin Mayer, executive vice president and general manager of GO Network. "Conversely, this affords GO Network the opportunity to access more consumers and provide them with the benefits of a one-stop Internet experience."

Becoming a GO Network affiliate is easy. Affiliates apply and, once approved, place a drop-in search box or banner on their site. Affiliates receive a nominal fee based on the click through rate.

About GO.com

GO Network is part of GO.com (NYSE:GO), which was formed in a merger between Infoseek Corporation and The Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966)
Disney, Walter Elias Disney
 Company's online unit, Buena Vista Internet Group (BVIG). GO.com oversees many of the Web's most popular sites and services, including the GO Network portal, ABC ABC
 in full American Broadcasting Co.

Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928.
.com, ABCNEWS.com, Disney.com, Disneystore.com, ESPN.com, ABCSports.com, NFL NFL
abbr.
National Football League

NFL (US) n abbr (= National Football League) → Fußball-Nationalliga
.com, NBA NBA
abbr.
1. National Basketball Association

2. National Boxing Association

NBA (US) n abbr (= National Basketball Association) → Basketball-Dachverband (=
.com, NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla.  Online, Family.com and Mr. Showbiz.

Note to Editors: GO.com and GO Network are trademarks of The Walt Disney Company, which may be registered in certain jurisdictions. Other trademarks are the property of their respective owners.

This press release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995 that involve substantial risks and uncertainties, including those relating to relating to relate prepconcernant

relating to relate prepbezüglich +gen, mit Bezug auf +acc 
 the ability of GO.com to successfully launch and maintain the affiliate program, integrate its content into affiliate sites, the public's acceptance and use of the GO Network features present on affiliate sites and factors beyond the Company's control, including technological, regulatory and economic developments. Any of these factors could materially adversely affect the business, financial condition, and results of operations of GO.com. Actual results could differ materially from the results indicated or implied in this release. For more information about GO.com (NYSE:GO) and the risks arising when investing in GO.com, you are directed to the most recent filings of The Walt Disney Company with the Securities and Exchange Commission.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Dec 29, 1999
Words:489
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