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GO COASTAL: Pyramid Ales & Lagers Announces New Coastline Pilsner.


Business Editors, Food Writers

SEATTLE--(BUSINESS WIRE)--March 1, 2002

For refreshment one would expect from a day at the ocean, Pyramid Ales ALES American-Lebanese Engineering Society, Inc.
ALES Air Land Engagement Simulation
ALES Actel Logic Enhancer and Synthesizer
 & Lagers invites consumers to Go Coastal and enjoy their new crisp golden brew, Pyramid Coastline Pilsner.

This fresh local alternative, available year round, is sure to quench quench,
v to cool a hot object rapidly by plunging it into water or oil.


quench

to put out, extinguish, or suppress; to cool (as hot metal) by immersing in water.
 the thirst thirst, sensation indicating the body's need for water. Dry or salty food and dry, dusty air may induce such a sensation by depleting moisture in the mucous membranes of the mouth and throat.  and complement the active lifestyle of consumers up and down the West Coast.

"Consumers seek variety in their choice of beers to accompany their many activities and moods," explains Pyramid's Director of Marketing, Amy Hoins. "When the occasion calls for a quaffable beer, Coastline is a true full-flavored Pilsner, a great choice for the ultimate refreshment."

Brewed fresh on the Pacific Coast, Coastline is a Pacific-style Pilsner made with the finest Northwest ingredients. By combining Yakima grown Vanguard Vanguard

Any of three unmanned U.S. experimental satellites. Vanguard I (1958), the second U.S. satellite placed in orbit around Earth (after Explorer 1), was a tiny 3.25-lb (1.47-kg) sphere with two radio transmitters.
 hops paired with carefully selected malts, Coastline offers a fresh hop aroma and crisp taste followed by a dry finish for the ultimate in balance and refreshment. Coastline is currently shipping in both package (6-pack and 12-pack) and draft, and will be available year round.

Promotionally, Coastline arrives with the Go Coastal Digital Film Festival seeking the cinematic answer to the question "What's Refreshing?" The festival, which runs through June, invites consumers to submit digital film shorts with the opportunity to be featured in such hot spots hot spots

acute moist dermatitis.
 as the Pyramid website and the Pyramid Outdoor Cinema in Berkeley. Promotional support also includes Coastline merchandise and internet communication reinforcing the style's refreshing attributes with a crashing wave, Go Coastal headline, and enticing product shot.

Since 1984, Pyramid has been creating a variety of award winning hand-crafted seasonal and year-round beers that are brewed daily at the Pyramid Brewery A brewery can be a building or place that produces beer, or a business (brewing company) whose trade is the production and sale of beer. Breweries can take up multiple city blocks, or be a collection of equipment in a homebrewer's kitchen.  & Alehouse in Seattle, WA and at the Pyramid Brewery & Alehouse in Berkeley, CA. Pyramid is part of the Pyramid Breweries Inc. (Nasdaq:PMID PMID PubMed-Indexed for MEDLINE
PMID Portable Multispectral Imaging Device
PMID Process Management Improvement & Deployment
PMID Physical Media Id
PMID Performance Metric Identifier
) family of craft beverages. For more information on Pyramid Breweries, visit their website at www.PyramidBrew.com.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Mar 1, 2002
Words:317
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