GNR Limited Launches Innovative Domain Name Registrar -- Personal Names Limited.Business Editors/High-Tech Writers LONDON--(BUSINESS WIRE)--Feb. 18, 2003 ICANN (Internet Corporation for Assigned Names and Numbers, www.icann.org) A non-profit, international association founded in 1998 and incorporated in the U.S. It is the successor to IANA (Internet Assigned Numbers Authority), which manages Internet addresses, domain names and the huge number Accredited Registrar An accredited registrar, also called an Accredited Certification Body (CB), is an organisation accredited by a recognised accrediting body to issue certification confirming that an organisation meets the requirements of a standard (e.g. ISO 9001). Will Focus Exclusively on Optimizing Dot-Name Personalized Email and Domain Name End-User Experiences GNR GNR Gram-negative rods Infectious disease Bacilli that don't absorb gram stain–ie, are pink; most clinically important GNRs are coliforms: Enterobacteriaceae–eg, Escherichia, Klebsiella, Proteus, Pseudomonas, Salmonella, Shigella Limited announced today the launch of Personal Names Limited, a new ICANN accredited registrar focusing exclusively on optimizing the Dot-Name end-user experience. Dot-Name is the only top-level domain (networking) top-level domain - The last and most significant component of an Internet fully qualified domain name, the part after the last ".". For example, host wombat.doc.ic.ac.uk is in top-level domain "uk" (for United Kingdom). designed exclusively for the individual consumer. Personal Names Limited will offer consumers the opportunity to obtain and utilize their actual name as their permanent personal email address See Internet address. as well as their personal web domain address. In addition, Personal Names Limited will be sharing its marketing intelligence, marketing creative and registration user flow development with all interested Dot-Name registrars to assist them in their Dot-Name sales efforts -- an industry first. The ceremonial first name was registered and reserved by Personal Names Limited for the exclusive use of the First Lady, Mrs. Laura Bush, President George W. Bush's wife. Her Dot-Name personal email addresses is laura@bush.name and her Dot-Name personal web domain address is www.laura.bush.name. The President's Dot-Name addresses, george@bush.name and www.george.bush.name, was registered in early 2002, by the Republican National Committee. Personal Names Limited will aggressively develop, test and deploy new internet-based marketing creative and techniques for reaching end-using consumers. They will exclusively promote Dot-Name's personalized-portable-permanent email and web domain addresses. Additional online techniques leveraging the unique capabilities of search engines, key word optimization, affiliate marketing Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts. , viral marketing An online advertising approach that functions somewhat like word-of-mouth. The "viral" refers to how quickly it propagates, but its purpose is not to cause damage like a computer virus, but to make an offer available to the masses. and A/B A/B Airborne A/B Afterburner (jet engines) A/B Air Blast A/B Answerback A/B Auto-brake A/B Air Bus A/B Afterburning registration flows will provide a complete integrated consumer marketing program and platform. Results and best practices will be shared with all interested Dot-Name registrars. A well-known Internet luminary, Hakon Haugnes, will lead Personal Names Limited. Haugnes pioneered the Dot-Name top level domain and was also a founder of Name Planet. "I'm thrilled to have Hakon leading Personal Names Limited," said Charles Mancini, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of GNR Limited. "He is extremely creative and has a proven track record in developing and implementing marketing programs that deliver results. He grew Name Planet to more than 1.5 million users in less than 18 months, and I'm expecting to see even greater results for Dot-Name." The potential market is enormous. There are more than 200 million online users in North America, 650 million worldwide, and the number one online application is email. More than 12 billion emails are sent every day and it is projected to grow to 36 billion per day by 2005. With the exception of a lucky few, most individuals have had to settle for a less than satisfactory online identity. Everyone's seen email addresses like 'sam123@aol.com,' 'chipdan3@yahoo.com' and 'bdaniels9@hotmail.com.' Dot-Name changes the game allowing them to be 'sam@daniels.name,' 'chip@daniels.name' and 'beth@daniels.name.' Using your last name is guaranteed! And it automatically works with every underlying email service provider. What could be easier or simpler to remember! It's your name! About Personal Names Limited -- www.personalnames.com Personal Names Limited is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of GNR Limited. With extensive experience in offering personalized email and domain names to consumers, Personal Names Limited will market the Dot-Name personalized email and web domain products to consumers worldwide. About GNR Limited -- www.gnr.com GNR Limited's principal investors include Carlyle Europe Venture Partners, L.P., Northzone Ventures AS, and Four Seasons Venture AS. |
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