GMI Launches New Direct-To-Youth Panel, a First-of-its Kind Online Youth Community for Global Research.

SEATTLE -- Partnerships with Popular Youth Sites Enable Market Researchers to Tap into Lucrative Market Segment; Provide Access to Real-Time Feedback from Millions of Highly Profiled Youths Aged 6 to 17

GMI (Global Market Insite, Inc.), a leading provider of global market intelligence solutions, today announced the launch of its new Direct-to-Youth Panel (www.takethetruth.com), a highly qualified global online youth community, the first of its kind in the market research industry. GMI's Direct-to-Youth panel provides market researchers with access to the opinions of millions of highly profiled children, tweens and teens aged 6 to 17, in real time. Today's youth not only influences purchases, but has extraordinary buying power of its own. Last year, global youth spending amounted to U.S. $395 billion, and is growing at the rate of 15% per year. In the U.S., the teen market alone represents $200 billion (source: www.kidshopbiz.com.)

GMI's Direct-to-Youth panel is fully compliant with COPPA (Children's Online Privacy Protection Act) and CARU (Children's Advertising Review Unit.) After collecting parental consent and conducting careful study screening to protect its young panelists, GMI offers market researchers the unique ability to interview panelists directly. Opinions are therefore not re-interpreted in the parents' words, and give access to the unique qualities of youth, such as creativity and playfulness. These protection measures take parents out of the opinion process, while actively engaging them to allow their children to take surveys.

"Our online youth panels help cut down on research variability and increase research validity by maintaining consistent methodology around the world," explains Jim Weisfield, vice president of business development for GMI. "By partnering with global industry leaders in the youth space, GMI allows market researchers to reach the highly qualified youth population in every major market, with just one panel, for focus groups, product design, and new media roll-outs. They are even able to contact the same panelists as many times as needed for ongoing tracking studies."

Pricing and availability

GMI's Direct-to-Youth panel is currently available in the United States, the United Kingdom, Canada and Australia. European and Asian panels will be available soon. For pricing and availability information, please contact us at [e-mail].

About GMI

GMI (Global Market Insite, Inc.) is the only company that provides comprehensive integrated solutions for global market intelligence for both market research firms and corporate market research departments at Global 2000 companies. Solutions include Net-MR, a suite of software tools to manage and automate research throughout the project lifecycle, desktop analysis tools, 24/7 service bureau capabilities, and one of the world's largest, highly profiled, double opt-in managed panels, spanning across 200 countries. In addition, GMI offers high-value, real-time enterprise feedback solutions for customer, partner and employee programs. Founded in 1999 with world headquarters in Seattle, Wash., GMI has operations on five continents. More information is available at www.gmi-mr.com.