GMAC Home Services Promotes Lane Barnett to Executive Vice President of Support Services.Business Editors OAK BROOK, Ill.--(BUSINESS WIRE)--Dec. 16, 2003 At Same Time, Marketing Veteran Jeff Gutowsky Becomes a Key Member of Barnett's Marketing Staff GMAC GMAC General Motors Acceptance Corporation GMAC Graduate Management Admission Council GMAC Give Me A Call GMAC Genetic Manipulation Advisory Committee GMAC Genetic Modification Advisory Committee (Singapore) GMAC Give Me A Chance Home Services today announced the promotion of Lane Barnett to executive vice president, Support Services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services Group, a role that significantly expands his leadership responsibility throughout the company. Barnett joined GMAC Home Services less than two years ago as executive vice president of Marketing and Communications. In that short time he has played a central role in increasing the company's reputation and visibility, as well as rolling out the company's innovative Premier Service business program to the company's 1,300 offices and more than 20,000 sales associates. As executive vice president of Support Services Group, Barnett now oversees numerous key GMAC Home Services' functions, including marketing, advertising, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , strategic alliances, broker-to-broker referrals, education and training, and the company's extensive referral network. Barnett's promotion was announced by GMAC Home Services' President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. John Bearden. "Whether it was launching our unique Premier Service program or directing advertising efforts that drive new business into our real estate offices, Lane's contributions to our success have been great," Bearden said. "His promotion to executive vice president of Support Services is extremely well-deserved." Barnett has nearly 30 years of experience, much of it in the real estate, title, mortgage and closing services industries. Admired for his success at building brands for a variety of Fortune 500 companies, he has received numerous national awards for his marketing leadership and advertising effectiveness. In addition, the company announced a new key member of Barnett's marketing team. Jeff Gutowsky, a 15-year marketing executive, joined GMAC Home Services as director of marketing following a 13-year tenure with Budget Rent A Car System, based in Lisle, Ill. Gutowsky comes to GMAC Home Services after serving in increasingly high-level management positions with Budget. He most recently served as Budget's managing director of National Marketing, overseeing a $30 million annual budget and directing strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. , development and execution of national and local marketing programs. With more than $3 billion in annual revenue, Budget is the world's third-largest car and truck rental brand. As director of marketing, Gutowsky will oversee national advertising, special market programs, collateral design and development and will work closely with GMAC Real Estate's company-owned operations, the 7th largest real estate brokerage firm in the nation. He will also work with GMAC Home Services' other business units, including GHS GHS Globally Harmonized System (of Classification and Labeling of Chemicals) GHS Greenwich High School (Connecticut) GHS Green Hills Software, Inc. Mortgage and GMAC Global Relocation Services Relocation services or "employee relocation" includes a range of internal business processes that are engaged to transfer employees (and often their families) or entire departments of a business to a new work location. . About GMAC Home Services GMAC Home Services is one of North America's largest real estate organizations, delivering premier service to homebuyers and sellers through its three operating companies, GMAC Real Estate GMAC Real Estate is a real estate franchise company in the United States, with 1300 locations in North America, and more than 22,000 real estate agents. The company is a division of GMAC Home Services, part of the larger General Motors Acceptance Corporation, which provides , GHS Mortgage and GMAC Global Relocation Services. Backed by the resources of industry giant General Motors, the GMAC Home Services network has 1,300 franchised and owned residential real estate offices throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and Canada. |
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