GLOBAL PUBLIC AFFAIRS INSTITUTE NAMES NEW EXECUTIVE DIRECTOR.

NEW YORK--(BUSINESS WIRE)--July 26, 1995--The board of directors of the Global Public Affairs Institute (GPAI), whose members represent leading multinational companies, appointed Bud Pomeranz as executive director at its annual meeting held today at the headquarters of Bristol-Myers Squibb. Participants in programs offered by the eight-year old non-profit Institute are senior corporate public affairs, public relations, and communications executives and consultants. Mr. Pomeranz had previously served as Director of Corporate Relations for the United Nations Association - USA. He is the GPAI's third executive director since its establishment in 1989.

Loet Velmans, GPAI's chairman of the board and co-founder of the Institute, said that Mr. Pomeranz will give special attention to increasing membership, and "he will be my partner in fostering a stronger international dialogue on how American global companies and their non-U-S. counterparts should be communicating with consumers, shareholders, public interest groups, government agencies and the general public." Also, Mr. Velmans paid special tribute to Wilfred Koplowitz, the preceding executive director,"...who through his energy and initiative achieved for GPAI the high standing it enjoys today in the corporate community." Formerly, Mr. Koplowitz had served as Director, International Public Affairs at Citicorp/Citibank after a long career in foreign affairs with the U.S. Government.

GPAI was set up to play a role in nurturing the skills and sensitivities of professional communicators whose companies are powerful economic forces in the global economy. It does this by arranging forums and roundtable meetings in the U.S. and abroad, by organizing a formalized information exchange among its members, and by commissioning an on-going research program that tracks how multinationals are managing their global public affairs activities. Of particular importance is the Institute--sponsored "core seminar", a three to four-day affair widely acclaimed for the pertinency of its programming, the high level of speakers, faculty and panelists, and for the quality of the discussion between them and the seminar participants.

Mr. Pomeranz is a veteran public relations executive who has worked in Europe and the U.S. He was Vice President of Public Relations of R.H. Macy for 11 years, and previously served as Director of Public Relations for Loews Corp. and J.C. Penney. He joined IBM as Manager of Special Projects after a newspaper career. Mr. Pomeranz was awarded a B.A. degree from Goddard College, and attended The Graduate School for Southeast Asia Studies, University of Pennsylvania.

The Institute is an independent organization with offices on the premises of the Foreign Policy Association at 470 Park Avenue South.

CONTACT: Bud Pomeranz

212/481-1782