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GLOBAL MOGUL.


Bob Annunziata runs one of the biggest, not to mention most ambitious, telecommunications companies in the world, whose goal is to lay the fiber-optic cable to connect the whole planet

THIS month marks the one-year anniversary of Bob Annunziata joining Global Crossing Ltd. as chief executive. Within the past year, the company has had a 2-for-1 stock split, acquired telecommunications company Frontier, bombed out on an attempt to acquire US West, and increased its workforce from 140 to 13,000 worldwide.

Although Annunziata didn't foresee all these events happening in such a short time when he signed on, he did get good feeling about the company when founder and Co-Chairman Gary Winnick Gary Winnick was a founder of Global Crossing Limited, a telecommunications company providing worldwide computer networking services. He was CEO from the company's inception, 1997, until 2002.  and Co-Chairman Lodwrick Cook Lodwrick ("Lod") Monroe Cook is an American businessman. Background and education
Cook was born in Louisiana on June 17, 1928. He received a Bachelor's degree in mathematics from Louisiana State University in 1950.
 approached him about the position.

"It took about six seconds for me to realize what a great opportunity it would be," he said.

Before joining Global Crossing, Annunziata served as president of AT&T's business services group and was for 15 years the chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Teleport Communications Group Teleport Communications Group (TCG) was the first Competitive local exchange carrier (CLEC) in the U.S. First formed in 1985, it competed with the existing telephone companies to provide dial tone and related services in the largest U.S. markets. .

Sitting in Global Crossing's Beverly Hills Beverly Hills, city (1990 pop. 31,971), Los Angeles co., S Calif., completely surrounded by the city of Los Angeles; inc. 1914. The largely residential city is home to many motion-picture and television personalities.  offices (located in what were the original offices of MCA MCA
 in full Music Corporation of America

Entertainment conglomerate. It was founded in Chicago in 1924 by Jules Stein as a talent agency. In the 1960s it bought Decca Records and Universal Pictures, and today it produces films, music, and television shows.
 Inc. -- where Shirley Temple signed her first contract), Annunziata summed up the company's goal in one phrase: "We want to change the world."

Question: Your fourth-quarter results are officially being released on Feb. 18. What should we expect?

Answer: I think you can expect that we have met or exceeded analysts' expectations. This will be the first quarter that all the different companies -- Global Crossing, Frontier, Racal -- have come together. I'm excited that the business has come together and that the culture is coming together and we're increasing the challenges we can meet.

Q: Your stock went through a pretty severe downturn there, although now it has recovered. What has been the fallout from that?

A: We think two things happened. There was the USWest activity in the summer, and the entire telecommunications sector had been repricing Repricing

To change the price of an asset. In derivatives, it sometimes refers to the exchange of options of with different strike prices.


repricing 
. After we closed Frontier and the announcement of (our advances) in Asia, things started turning around. It demonstrated that the management team was not going to let stock price stall its efforts to grow the greatest network in the world. We did not let that distract us.

Q: Can you talk about some of the progress you've made in wiring up some of these far-flung countries?

A: In the Caribbean, you'll see that we have a cable that's going to St. Croix and Miami. The more important aspect of our network, though, is coming in December, when we finish the Pan-European network. We have 13 cities that are up and connected now, we'll have' 24 more by June. This past December, we had another major milestone -- we finished the fiber-optic link from Seattle to Japan. So now we have connectivity in the world that goes from the major hubs in Europe, through the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , to Tokyo, Osaka and Nagoya. We now have a global network that I believe no one else has, because we own these cables. We are in a very unique position.

Q: How important is the Pacific Rim Pacific Rim, term used to describe the nations bordering the Pacific Ocean and the island countries situated in it. In the post–World War II era, the Pacific Rim has become an increasingly important and interconnected economic region.  to your long-range plans?

A: I think when you look at where we're going with all our networks here, it's important to know that in 2005 we're looking at a trillion-dollar marketplace. One-third of that market will come out of the United States, one-third will come out of Europe. We own 100 percent of the network in the U.S., and 100 percent of the network in Europe. By 2005, Asia will be about 30 percent of the trillion-dollar market When you look at our aggressive plans of linking not just to Asia but in Asia, Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. , Singapore, the Philippines and Korea, we will be the bestpositioned single company to own all those facilities worldwide.

Q: Wiring up China -- outside of Hong Kong -- would seem to be the crown jewel Crown jewel

A particularly profitable or otherwise particularly valuable corporate unit or asset of a firm. Often used in risk arbitrage. The most desirable entities within a diversified corporation as measured by asset value, earning power, and business prospects; in takeover
 of your efforts. Do you think that's likely to happen, given the government restrictions there?

A: Hong Kong is the gateway to China and we believe that because of that relationship, we're the best-positioned company to capitalize when the government lifts those restrictions -- which they will. I think many companies are analyzing when that will happen, and that's why we will have our cables in, between this year and next year, in that part of the world, so if it happens next year or die year after we are there.

Q: What is the division of labor between the L.A. and Bermuda offices?

A: We have an office in Bermuda that does a lot of our accounting services, and some customer care for all the regions. (The Bermuda office) is part of our business and it's where we got started.

Q: In retrospect, do you think Global Crossing is better off without US West?

A: Well, at the time, when we saw the value of US West, we thought it would be a very valuable, lucrative deal for us. As the complications started happening and the price for that entity was rising, we decided it wasn't the right value for our shareholders. So we do think, today, based on that, that we are better off.

Q: Are there any more acquisitions on the horizon?

A: Would you like me to tell you the company that we're going to go out and buy next week? (Laughs.) No, I can't tell you that. We do have a plan to grow organically, though. If we see a company that would fit our plan, then clearly we will try to do an acquisition if it's of the right value.

Q: Are you doing any sort of angel investing for technology startups?

A: Me, personally? No. I'm too busy. I don't have the time to do the thorough due diligence Research; analysis; your homework. This term has caught on in all industries, because it sounds so "wired." Who would want to do analysis or research when they can do due diligence. See wired.  you would need on these kind of companies, as well as watch it and track it. (Global Crossing) does invest in different companies to help them get new products and services and bring more clients on board. You will see us taking different investment positions, sometimes to access the client base, sometimes for a good value.

Q: The Ortel acquisition by Lucent illustrates the trend toward consolidation in the telecommunications industry. Would you ever sell out to a bigger player?

A: We are building a company to last. We are here and we have a great infrastructure. But we do have a fiduciary responsibility to our shareholders. I mean, if there was the right opportunity for our customers, for our shareholders and our employees, we would have to take a look at it.

Q: What's your take on the competition, like Qwest and Level 3 Communications
Not to be confused with L-3 Communications, a communications system company.


Level 3 Communications NASDAQ: LVLT is a communications and information services company headquartered in Broomfield, Colorado, USA.
?

A: It's a trillion-dollar marketplace and I think we have a different game plan because we own all the cable systems on a worldwide basis and on a terrestrial basis. We have a different value to offer. You look at our network, and it's probably the best network in the world today.

Q: How much traveling do you do to these sites? What's a typical day like for you?

A: Last week I was in five cities in one week. Last Tuesday Last Tuesday is a Christian melodic punk rock band hailing from Harrisburg, Pennsylvania. They played their final show on March 10th, 2007. Last Tuesday was formed in 1999 in Harrisburg, P.A. , I probably left Morristown (N.J.) airport at 6:30 a.m., got to Rochester (N.Y.), had eight meetings with senior executives, flew back here at 6 that night, went to dinner with a client. Then it was wheels up at 6:30 the next morning, on my way to Minneapolis for a meeting I held with employees to talk about plans for increased market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market
penetration - the act of entering into or through something; "the penetration of upper management by women"
. Left there around noon, went to Cedar Rapids Cedar Rapids, city (1990 pop. 108,751), seat of Linn co., E central Iowa, on the Cedar River; inc. as a city 1856. The second largest city in Iowa, it is named for the surging rapids in the river. , Iowa, where we have our calling-card operators, met with the management there. Finished that, flew to L.A. and then had dinner here with some of management. I play the time zones.

Bob Annunziata

Position: CEO

Organization: Global Crossing Ltd.

Born: Jamaica, N.Y., 1948

Education: High school graduate

Career Turning Point: Getting the Merrill Lynch Merrill Lynch & Co., Inc. (NYSE: MER TYO: 8675 ), through its subsidiaries and affiliates, provides capital markets services, investment banking and advisory services, wealth management, asset management, insurance, banking and related products and services on a global basis.  corporate account while at AT&T

Most Admired Person: Personally, his mother. Professionally, Lee Iacocca Lido Anthony "Lee" Iacocca (born October 15, 1924) is an American industrialist most commonly known for his revival of the Chrysler brand in the 1980s when he was the CEO. Among the most widely recognized businessmen in the world, he was a passionate advocate of U.S.  -- "He succeeded against all odds and I'm kind of one of those against-all-odds guys, too"

Hobbies: Powerboating Power boating describes activities performed in a motorized boat. Generally a power boat has a high power to weight ratio and a hull design that allows for easy planing which allows for higher speed and improved handling. , golf, R&B music and dancing

Personal: Married, four children, two grandchildren
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Article Details
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Author:DONAHUE, ANN
Publication:Los Angeles Business Journal
Geographic Code:1USA
Date:Feb 14, 2000
Words:1361
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