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GLIDDEN'S NEW PAINT RECOGNIZED BY INDEPENDENT CERTIFICATION COMPANY SCIENTIFIC CERTIFICATION SYSTEMS CONFIRMS 'NO VOC' CLAIM FOR SPRED 2000

GLIDDEN'S NEW PAINT RECOGNIZED BY INDEPENDENT CERTIFICATION COMPANY SCIENTIFIC CERTIFICATION SYSTEMS CONFIRMS 'NO VOC' CLAIM FOR SPRED 2000
 CLEVELAND, July 2 /PRNewswire/ -- The Glidden Company, makers of America's most preferred brand of paint, has earned independent environmental recognition from Scientific Certification Systems (SCS) for the company's new interior latex paint, Spred(R) 2000: The Clean Air Choice.
 The new certification by SCS confirms Glidden's claim that Spred 2000 does not emit volatile organic compounds (VOCs), a component of smog. It is the first certification to be awarded by SCS in this claim category. SCS is the nation's leading scientific organization providing third-party verification of environmental claims and is widely recognized by its Green Cross and Globe emblem.
 "Smog is one of the most pressing problems facing our cities, and VOCs are known to contribute to smog-formation," said Dr. Stanley Rhodes, president and founder of SCS. "Glidden's efforts to eliminate smog-producing ingredients from its paint formulations sends an important signal to American consumers that the products they buy do make a difference for the environment."
 According to Rhodes, SCS tested Spred 2000 against a certification standard of one gram per liter, a level equaling only one-tenth of one percent. No VOCs were detected at that level. Other interior latexpaints on the market contain 2 percent to 7 percent petroleum based solvents that emit VOCs.
 "The SCS certification verifies that Spred 2000 contains no smog- producing ingredients and proves that quality interior latex paint can be used without contributing to air pollution," said Chris Maby, Glidden's director of North American brands.
 Earlier this year, Glidden announced its commitment to remove all petroleum-based solvents from its decorative architectural coatings by the year 2000. Petroleum-based solvents contained in oil-based and latex-based paints emit volatile organic compounds (VOCs) which react with nitrogen oxides in the presence of sunlight to form low-level ozone, a component of smog. Decorative architectural paints contribute two percent of total VOC emissions, according to pain industry sources.
 On a per-gallon basis, petroleum solvent content of water-based paints may not seem to be significant, but taken collectively the huge volume and wide usage of latex paints make them a large source of potentially troublesome VOCs, according to Maby. In the United States, about 85 percent of all consumer paints sold is latex.
 Glidden's Spred 2000 is available at leading home improvement centers, hardware stores and Glidden paint stores. A companion brand for the professional painter, Lifemaster(TM) 2000, also is available and has received SCS certification.
 Cleveland-based Glidden was founded in 1875. The company's achievements in paint innovation include the development of the first latex paint, Spred Satin(R), in 1948. Gliden distributes through a network of 10,000 dealer outlets and owns 364 paint stores throughout the United States. The company has manufacturing facilities in six states, employing more than 4,700 people.
 SCS has pioneered the field of independent certification for manufacturers' environmental claims. More than 500 product claims from over 150 companies have been certified to date. SCS also conducts full "cradle-to-grave" studies of products and packaging to measure their overall environmental effects.
 -0- 7/2/92
 /CONTACT: Bernice Bolek of Glidden, 216-344-8140, or Linda Brown or Mitchell Friedman of SCS, 510-832-1415, for Glidden/ CO: Glidden Company ST: Ohio IN: SU:


LD -- NY065 -- 6317 07/02/92 16:27 EDT
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Date:Jul 2, 1992
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