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GLENDALE CAR DEALERS TO PITCH BILLBOARD PLAN.


Byline: Lee Condon Daily News Staff Writer

Car dealers in Glendale will get another chance to plead plead v. 1) in civil lawsuits and petitions, the filing of any document (pleading) including complaints, petitions, declarations, motions, and memoranda of points and authorities.  their case to erect a massive electronic billboard along the Ventura Freeway The Ventura Freeway is a freeway in southern California running from Ventura to Pasadena. It is the principal east-west route through Ventura County and in the southern San Fernando Valley in Los Angeles County. , after being rejected by a zoning administrator and the Zoning Board of Adjustments.

The City Council voted 3-2 Tuesday to set a public hearing for June 22 when the car dealers will be able to argue why they should get a variance for a 35-by-35-foot sign, located 85 feet in the air.

The 15 dealers want the sign to advertise the 27 different makes of cars they sell along Brand Boulevard.

Residents oppose the sign saying it's a clear violation of a 1973 ordinance banning billboards and would be a blight blight, general term for any sudden and severe plant disease or for the agent that causes it. The term is now applied chiefly to diseases caused by bacteria (e.g., bean blights and fire blight of fruit trees), viruses (e.g., soybean bud blight), fungi (e.g.  on their neighborhoods.

Both the city's zoning administrator and the Zoning Board of Adjustments have rejected pleas from the car dealers for a variance to install the sign along San Fernando Road San Fernando Road is a major street in the city and county of Los Angeles. It starts off in Castaic as The Old Road, passing through Santa Clarita and the Newhall Pass, where upon its intersection with Sierra Highway near the junction of the Golden State (I-5) and the , just north of the Ventura Freeway.

But city officials have been hoping to find a way to make the sign a reality, in part because of fears that the dealers will abandon Brand Boulevard and move to new dealerships planned in neighboring neigh·bor  
n.
1. One who lives near or next to another.

2. A person, place, or thing adjacent to or located near another.

3. A fellow human.

4. Used as a form of familiar address.

v.
 Burbank.

The city of Burbank is currently attempting to develop new car dealerships This article is about car dealerships. For the indie pop band, see Dealership (band).

A car dealership or vehicle local distribution is a business that sells new cars and/or used cars at the retail level, based on a dealership contract with an automaker or
 at two separate vacant properties along the Golden State Freeway The Golden State Freeway is a north-south freeway running through Kern County and Los Angeles County, California. Originally built as U.S. Highway 99, it was re-signed as Interstate 5 in 1964. .

In the car-selling business sites that are freeway-adjacent are considered the best because they attract motorists off the freeway. Glendale's Brand Boulevard is at a disadvantage because it is located some eight blocks off the freeway.

``I'm not going to let the car dealers escape but I'm not going to be insensitive in·sen·si·tive  
adj.
1. Not physically sensitive; numb.

2.
a. Lacking in sensitivity to the feelings or circumstances of others; unfeeling.

b.
 to the residents,'' said Councilman David Weaver, in explaining why he voted for a council hearing on the issue.

Resident Robert Burns urged the council to vote against a new hearing, saying the city should not allow a ``gaudy and ugly'' sign just because of expected competition from Burbank.

``It's almost as if you are being held hostage. It's like the National Football League franchises who say build a new stadium or we'll pull out of here,'' Burns said.

Bob Adams, the vice president of the Glendale Chamber of Commerce, said the car dealers need the sign in order to stay competitive with dealers from all over the county.

``Everyone is fighting for position and to keep up with the competition,'' Adams said. ``Keep Glendale strong and prosperous. Help us build the sign.''

City Manager Jim Starbird recommended that instead of granting the car dealers a variance, the council could instead approve changes to the city's sign ordinance. On Tuesday, Planning Director John McKenna John McKenna (1855 – March 1936) was an Irish self-made businessman and former rugby player, who was the first manager of Liverpool.

He was a friend of John Houlding and remained with him after Everton left Anfield for Goodison Park.
 presented the council with proposed amendments to the ordinance under which the car dealers could get their billboard without setting a precedent that could be followed throughout the city. The city has had a ban on new billboards since 1973, but Starbird suggested that a new narrowly defined ordinance could be passed to provide an exception to the dealers.

The council, by a 3-2 vote, directed its staff to draft proposed language for a new ordinance. Mayor Ginger Bremberg voted for the staff to draw up the language, but made it clear that she does not support creating special laws to appease ap·pease  
tr.v. ap·peased, ap·peas·ing, ap·peas·es
1. To bring peace, quiet, or calm to; soothe.

2. To satisfy or relieve: appease one's thirst.

3.
 certain businesses.

``I'll give them the opportunity because I want to tear it to shreds in public,'' Bremberg said.
COPYRIGHT 1999 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Daily News (Los Angeles, CA)
Date:Jun 2, 1999
Words:554
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