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GLAMOUR AHEAD FOR MADRID CULTURAL INITIATIVE TO GET NEW LUSTER.


Byline: Dana Bartholomew Staff Writer

CANOGA PARK - It'll be an evening of Old Hollywood - of black ties and strapless strap·less  
adj.
Having no strap or straps, as a dress or an undergarment.

n.
A garment having no strap or straps.


strapless
Adjective
 gowns, streaming searchlights, plush red carpet and grand studio splendor.

But instead of Oscars along Hollywood Boulevard For uses other than the original street, see Hollywood Boulevard (disambiguation).
Hollywood Boulevard is a boulevard in Hollywood, Los Angeles, California, United States, beginning at Sunset Boulevard in the east and running northwest to Vermont Avenue, where it straightens out
, it'll be a gala on Sherman Way in Canoga Park to herald the formal opening of the Madrid Theatre by the Valley Cultural Center.

The Sept. 13 soiree soi·ree also soi·rée  
n.
An evening party or reception.



[French soirée, from Old French seree, from seir, evening, from Latin
 and concert signify new private management of a city-owned theater lambasted by council members and business owners for its lackluster draws.

As a host for hipper, edgier entertainment, the Woodland Hills-based sponsor of Concerts in the Park hopes to employ the 500-seat theater as a showcase for a grandiose plan to erect the San Fernando San Fernando, city, Argentina
San Fernando (săn fərnăn`dō), city (1991 pop. 144,761), Buenos Aires prov., E Argentina. It is a district administrative center in the Greater Buenos Aires area.
 Valley's first major performing arts center A performing arts center, often abbreviated PAC, is a multi-use performance space that can be adapted for use by various types of the performing arts, including dance, music and theatre. .

``It's an idea whose time is overdue,'' said Steve Goldstein, chairman of the board of the Valley Cultural Center. ``We're committed - and passionate - to the vision of creating an identity and pride in the San Fernando Valley San Fernando Valley

Valley, southern California, U.S. Northwest of central Los Angeles, the valley is bounded by the San Gabriel, Santa Susana, and Santa Monica mountains and the Simi Hills.
 ... (for) culture.

``A new performing arts center would go a long way toward fulfilling this vision to culture here in the San Fernando Valley.''

There's only one hitch.

Officials at California State University, Northridge CSUN offers a variety of programs leading to bachelor's degrees in 61 fields and master's degrees in 42 fields. The university has over 150,000 alumni. It's also home to a summer musical theater/theater program known as TADW (TeenAge Drama Workshop) that leads teenagers through an , plan a $100 million performing arts hub and expect to release a feasibility study "A Feasibility Study" is an episode of the original The Outer Limits television show. It first aired on 13 April, 1964, during the first season. It was remade in 1997 as part of the revived The Outer Limits series with a minor title change.  to coincide with the Madrid grand opening next month.

Vying for roughly $150 million in private funding, the university and Cultural Center group have, in essence, created a performing-arts race to lead the Valley out of its cultural No Man's Land.

CSUN CSUN California State University Northridge  officials claim to have the edge in land and parking, as well as $50 million in state funds - in addition to award-winning arts programs and experience in managing their own 500-seat performing arts center on campus.

``I've kept the (Cultural Center officials) in the loop on all of this and have invited them to the campus,'' said William Toutant, dean of the university's College of Arts, Media and Communication. ``It would be my hope that we could work together.''

The center group has high hopes for the Madrid and faith the Valley can support two performing arts centers, each with more than 1,600 seats.

The former Pussycat puss·y·cat  
n.
1. A cat.

2. Informal One who is regarded as easygoing, mild-mannered, or amiable.

Noun 1.
 Theater, built in 1926, emerged from the rubble of the 1994 Northridge Earthquake The Northridge earthquake occurred on January 17, 1994 at 4:31 AM Pacific Standard Time in the city of Los Angeles, California. The earthquake had a "strong" moment magnitude of 6.  as a $3.5 million community theater owned and operated by the City Cultural Affairs Department, headed by Margie Reese.

But the handsome blue-and-gray venue failed to deliver enough shows to help transform the business district. At the urging of Councilman Dennis Zine, the Valley Cultural Center won a one-year contract to replace city management on July 1 with options for two more years.

``The Valley has always let other parts of the city do (its) arts, now it's time for the Valley to do the arts,'' said Zine, who with Reese will be honored for converting the Madrid.

``The Madrid will give us the momentum to build the performing arts center. ... I want it in my district.''

Founded in 1975, the Valley Cultural Center has hosted free Sunday concerts at Warner Center Park in addition to offering youths scholarships and a Youth Concert Series at the Madrid. In October, the center group will present a Valley Artists Studio Tour to benefit local artists.

After two popular Fourth of July Fourth of July, Independence Day, or July Fourth, U.S. holiday, commemorating the adoption of the Declaration of Independence. Celebration of it began during the American Revolution.  fireworks fireworks: see pyrotechnics.
fireworks

Explosives or combustibles used for display. Of ancient Chinese origin, fireworks evidently developed out of military rockets and explosive missiles and accompanied the spread of military explosives westward to
 spectaculars, the group's membership has tripled in one year, and companies including Wells Fargo and Applause Inc. have offered support.

``I think what they're doing for the Valley is important and sensational,'' said Robert Solomon, chief executive officer of Applause, a Woodland Hills-based company that recently donated 10,000 teddy bears for a Valley Cultural Center membership drive.

``They definitely have some momentum.''

For the Madrid opening, organizers plan to bring in actors wearing historical movie costumes amid a raft of borrowed studio props, including Egyptian colonnades Colonnades may refer to one of two things
  • Colonnade - A Roman type of structure
  • Centro Colonnades - A shopping centre in Noarlunga in South Australia
, Nubian vases, suits of armor, a piano replica from ``Casablanca'' and a 70 mm movie projector that once spooled screenings of ``Lawrence of Arabia Lawrence of Arabia: see Lawrence, T. E.

Lawrence of Arabia

T. E. Lawrence (1888–1935), legendary hero, led Arab revolt against Turkey. [Br. Hist.: Benét, 572]

See : Adventurousness
.''

In Old Hollywood style, with valet parking, the opening will be capped with a ``One Dog Night'' concert featuring Chuck Negron, founder of the `70s band Three Dog Night. A C230 Mercedes Benz will be raffled by Auto Steigler.

Organizers hope the kickoff will stir enthusiasm for chamber music, jazz, dance, comedy and performances by both community and professional theater troupes. In a Southern California debut at the Madrid, Anthony Hopkins will direct Bob Kingdom in ``Dylan Thomas: Return Journey'' in October.

The AMC (Advanced Mezzanine Card) See AdvancedTCA.  movie chain has donated equipment for film festival shows, and the Valley Cultural Center plans to install a state-of-the-art surround- sound system.

``We do have some big plans,'' said new Madrid manager Denise Leader Stoeber, formerly of the Arroyo Heritage Theatre in Pasadena. ``The potential is so exciting, so huge.''

The center group plans a $100 million performing arts center along the lines of the Civic Arts Plaza in Thousand Oaks, with more than 1,600 seats, to be set in close proximity to hotel, convention, restaurant and retail space.

There is one large corporate backer with more in the works and hopes for a groundbreaking within four years.

Bruce D. Ackerman, president and chief executive officer of the Economic Alliance of the San Fernando Valley, who has been invited to serve on the center group's board, said he thinks the Valley - with a draw of 2.5 million people - can support two performing-arts venues and a $42 million Children's Museum mired mire  
n.
1. An area of wet, soggy, muddy ground; a bog.

2. Deep slimy soil or mud.

3. A disadvantageous or difficult condition or situation: the mire of poverty.

v.
 in funding delays.

``I think it's fabulous,'' he said. ``I really don't think there will be competing (centers). I think a synergy will come together, with a different dream element to each one.

``Call me an eternal optimist, but I'm saying, whoa - these three institutions will make a huge impact on the San Fernando Valley. I think there is enough money here to support all three.''

Dana Bartholomew, (818) 713-3730

dana.bartholomew(at)dailynews.com

IF YOU GO

The Valley Cultural Center will host the grand opening of the Madrid Theatre, 21662 Sherman Way, Canoga Park, from 5:30-9:30 p.m. Sept. 13. The event includes an international buffet, cocktails, silent auction, awards and a concert by Chuck Negron of Three Dog Night. Tickets are $150. Call (818) 704-1358.

CAPTION(S):

2 photos, box

Photo:

(1 -- color) A streetlight gleams before dawn by the Madrid Theatre in Canoga Park, centerpiece in what backers hope will be a Valley cultural-arts revival under private management.

Matthew Simmons/Special to the Daily News

(2 -- color) James Kinsey III, left, president and chief executive of the Valley Cultural Center, and Steve Goldstein, chairman, pause in the Madrid Theatre.

Michael Owen Baker/Staff Photographer

Box:

IF YOU GO (see text)
COPYRIGHT 2003 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Daily News (Los Angeles, CA)
Date:Aug 28, 2003
Words:1107
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