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GIVING THE PERFECT GRADUATION GIFT; GIFT-GIVING MADE EASY WITH COMPUTERIZED REGISTRY SYSTEM

 GIVING THE PERFECT GRADUATION GIFT;
 GIFT-GIVING MADE EASY WITH COMPUTERIZED REGISTRY SYSTEM
 NASHVILLE, Tenn., April 15 /PRNewswire/ -- Parties and gift-giving are an integral part of every graduation, but the age-old question of what gift to buy rings loudly in gift-givers' ears.
 The solution to giving and receiving the perfect gift is to use a gift registry. Graduates register for their selections, while family and friends are advised of the student's registry store and choices made in various categories. Gift-givers can use the registry to get ideas about what the graduate really wants.
 In 1990, a dramatic breakthrough occurred when Service Merchandise, the nation's number one catalog store retailer, introduced its Nationwide Gift Registry.
 "From briefcases, computers and calculators to TV's, VCR's and home appliances, our stores have over 10,000 brand name items from which to register," mentions Greg Winnett, assistant vice president of Community Relations. "Having a convenient registry service that's nationwide is a big plus in these times of extended families and friends spread out over the country."
 The Service Merchandise approach to gift registry is totally unique. Being the country's foremost national gift registry, customers register for weddings, baby showers, graduations, holidays and other gift-giving occasions. The registry system features state-of-the-art computer technology which includes on-line real time computers so all gift selections are entered into the record immediately, making duplicate gifts virtually an impossibility.
 "Convenience is important. Graduates can register directly at the store or by mail," states Winnett. After registering, family and friends can purchase gifts at any of the 361 stores around the country or via Service Merchandise's 800 number (1-800-251-1212).
 Not until now has there been such a system to focus on the needs of the graduate. Whether it's computers and calculators for the college bound student or home appliances, electronics and accessories to start a new home, these wishes can be registered with Service Merchandise's Nationwide Gift Registry.
 For further information on using the Nationwide Gift Registry, call toll free 1-800-251-1212.
 -0- 4/15/92
 /NOTE TO EDITORS: Photos available./
 /CONTACT: Laura Walther of Service Merchandise, 615-660-7083/ CO: Service Merchandise Company ST: Tennessee IN: REA SU: PDT


SM -- NYGFNS5 -- 8448 04/15/92 07:25 EDT
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Publication:PR Newswire
Date:Apr 15, 1992
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