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GIVE MOM THE GIFT OF ONE-STEP VCR PROGRAMMING WITH VCR PLUS+(TM) FOR MOTHER'S DAY

 GIVE MOM THE GIFT OF ONE-STEP VCR PROGRAMMING
 WITH VCR PLUS+(TM) FOR MOTHER'S DAY
 PASADENA, Calif., April 23 /PRNewswire/ -- This Mother's Day, give the busy mom a gift that will simplify her life -- the revolutionary VCR Plus+(TM) from Gemstar Development Corp. With VCR Plus+, setting the VCR to record her favorite soaps and movies, is as easy and fast as dialing a telephone. At the suggested retail price of $59.95, VCR Plus+ is the affordable way to make mom's life a little easier.
 VCR Plus+ is the only product available which offers one-step VCR recording. The device will also control the cable box, so if mom is away from home she can tape shows on different cable channels. No installation is required for the product -- to record a desired TV or cable TV program, mom simply punches in the show's VCR PlusCode(TM) number, printed next to individual television program listings found in 400 newspapers nationwide and TV Guide -- VCR Plus+ does the rest. When the program is about to start, VCR Plus+ turns on the VCR then sets the VCR or cable box to the correct channel and automatically records the program for the appropriate length of time.
 VCR Plus+ offers mom three-show recording options: once, weekly or daily and can store up to 14 program choices at a time, which is double or triple the capacity of most VCRs. In addition, VCR Plus+ calculates how much tape is needed in the next 24 hours.
 Since the launch of VCR Plus+, Gemstar has experienced widespread consumer demand for the product. VCR Plus+ has been available in major markets across the country since November 1990 and is currently available in 22,000 retail chains, department stores and mass merchandisers such as Circuit City, KMART, Montgomery Ward, Sears Brand Central, Silo, Tandy Name Brand Retail and Target. With VCR Plus+, 70 million U.S. VCR owners now have the ability to program their VCR's with speed and ease.
 Gemstar Development Corp., a privately held California-based company, was formed to develop and market technological products which simplify life for the consumer. The company is headquartered at 135 N. Los Robles Ave., Suite 870, Pasadena, Calif., U.S.A., 91101.
 -0- 4/23/92
 /CONTACT: Sherri Snelling of Rogers & Associates, 310-552-6922, for Gemstar Development/ CO: Gemstar Development Corp. ST: California IN: ENT SU:


SM -- NYMFNS5 -- 1596 04/23/92 07:15 EDT
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Publication:PR Newswire
Date:Apr 23, 1992
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