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GIANT FOOD TO DISTRIBUTE FREE COMIC BOOKS TO HELP FIGHT ILLITERACY

GIANT FOOD TO DISTRIBUTE FREE COMIC BOOKS TO HELP FIGHT ILLITERACY
 WASHINGTON, Jan. 13 /PRNewswire/ -- Giant Food Inc., has announced that, beginning January 19, the company will distribute free copies of a Marvel comic book titled "Spider-Man's Battle Against Illiteracy" in all 154 Giant stores located in Maryland, Virginia and the District of Columbia.
 The 36-page comic book, which features the classic Marvel character, Spider-Man, is being produced in cooperation with the Baltimore City Literacy Corporation. The book has received the endorsement of Baltimore Mayor Kurt L. Schmoke and Washington Mayor Sharon Pratt Kelly, each of whom has scheduled a press conference to outline their support of Giant's initiative. Mayor Kelly's press conference will be held at Stevens Elementary School, 1050 21st St. N.W., Washington, on Thursday, Jan. 16, at 10:30 a.m. A joint letter of support for the project from the two mayors will also appear in every copy of the comic book.
 During the course of the project, Giant anticipates distributing 1 million copies of "Spider-Man's Battle Against Illiteracy" through its store locations. In addition, another 120,000 free copies will be made available directly to public elementary schools in the Baltimore/Washington metropolitan area. These comic books will be distributed by costumed "Super Heroes" during guest appearances at the schools.
 According to Barry F. Scher, Giant's vice president of public affairs: "We are very pleased to make these free comic books available to our customers. The goal of this project is to promote reading as being educational and fun for children and adults of all ages. We feel that this program is a natural tie-in with Giant's other educational projects, Apples for the Students 'PLUS' and 'It's Academic.'"
 Giant is currently in the third year of its highly successful Apples for the Students "PLUS" program. During the first two years of the program, the company awarded 30,000 computers, peripherals and educational software packages to more than 2,300 public and private schools, grades K-12. Through this year's expanded program, schools now have the added plus of being able to obtain additional educational supplies such as musical instruments, physical education equipment, microscopes, etc. In addition, Giant has sponsored the popular television quiz show "It's Academic" since 1967, during which time the company has awarded more than $1 million in scholarships to participating high schools.
 -0- 1/13/92
 /CONTACT: Barry F. Scher or Mark E. Roeder of Giant Food, 301-341-4710/
 (GFS) CO: Giant Food ST: Maryland IN: FOD SU:


SB -- DC021 -- 9193 01/13/92 16:06 EST
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Publication:PR Newswire
Date:Jan 13, 1992
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