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GHR offers Web site solution. (Tech Newz).

GHR SYSTEMS INC. HAS INTRODUCED THE Consumer Direct Origination Website, a new retail Internet product offering to the mortgage lending industry. The Consumer Direct Origination Website is designed for use by lenders who market to consumers shopping or applying for mortgages online. The product gives lenders the ability to offer qualifying and closing cost information, automated decisioning tools, e-advice and more to consumers, in the form of a full-featured, self-service, loan origination Web site.

The Consumer Direct Origination Website product is well-suited for lenders who want to quickly set up a function-rich presence in the online direct-to-consumer market and start reaping the benefits of this growing customer base, according to GHR. Using the site, consumers can quickly determine which of the lender's loan products they qualify for, and view transaction-specific closing costs and lender/investor stipulations. Consumers can also indicate if they want to lock or float as well as pay for any lender-required fees online, based on mortgage product options and lender preferences. This can keep them from looking elsewhere even if they don't immediately find the price they desire.

Some of the key features that are available in the Consumer Direct product are daily rate feeds from a lender's pricing department and the capability for a consumer to instantly complete a mortgage application online. A consumer who is not comfortable applying online can elect to communicate with a local loan officer via the loan officer Web page of the Consumer Direct site, thereby greatly improving the lender's conversion rate of shoppers to buyers. Consumers can also access a comprehensive Knowledge Center, and use the Rate Tracker functionality to be informed through e-mail when their desired rate and point combination becomes available.

The online loan application itself is designed with dynamic display for maximum ease of use. The application self-adjusts the questions depending on the consumer's responses in certain fields, eliminating the need for them to answer questions that are not applicable to their transaction. There is also a save-and-exit ability so the consumer can return later to complete his or her application if necessary. Consumers who have completed an application online can later log in to view pertinent information about their loan, including loan status. The benefit to lenders is that they can deliver instant loan approvals to their customers in a highly automated fashion, on a 24/7 basis.

Each Consumer Direct Web site is connected to GHR's [e.sup.n]telligence[R] Lending Network. The implementation process of the consumer-direct product is streamlined for standard deployment in eight to 10 weeks. Each lender's site is customized by GHR through configuration controls. GHR will also customize the user interface according to a lender's unique requirements.
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Copyright 2002 Gale, Cengage Learning. All rights reserved.

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Title Annotation:GHR Systems Inc. launches Consumer Direct Origination Website, a new retail Internet product offering to mortgage lending industry
Publication:Mortgage Banking
Geographic Code:1USA
Date:Dec 1, 2002
Words:448
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