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GERALD BLAKE SETS RETIREMENT DATE; LAWRENCE BAKER NAMED MOPAR GENERAL MANAGER

 HIGHLAND PARK, Mich., Oct. 14 /PRNewswire/ -- Lawrence W. Baker has been appointed general manager - Mopar Parts, succeeding Gerald E. Blake, who will retire on Dec. 31.
 A 23-year Chrysler (NYSE: C) veteran, Blake has held the general manager position since July 1991, with responsibility for Chrysler Parts Sales, Marketing, Materials Supply and Distribution. He first joined Chrysler in 1970 as a service representative in Great Falls, Mont., his home state, and advanced through various field administrative and management posts to senior management positions in Service and Parts Marketing and Planning and Service and Customer Satisfaction.
 "Jerry has been an exemplary manager and leader, and has made Team Mopar a highly respected marketing force in the industry," said Theodor R. Cunningham, executive vice president - Sales and Marketing and general manager - Minivan Platform, in making the announcement. "We're fortunate that, in Larry Baker, we have the person who can continue in that leadership role."
 Since 1990, Baker has served as general marketing manager - Jeep/Eagle Division, directing all advertising, merchandising and marketing plans activities. Baker joined Chrysler's sales organization in 1965 and held various field administrative and management positions in sales and marketing, leading to his appointment in 1988 as Dodge Truck general marketing manager, and in 1989 as Dodge Car and Truck general manager. A successor to Baker will be named at a later date.
 -0- 10/14/93
 /CONTACT: Jim Crawford of Chrysler, 313-252-8794/
 (C)


CO: Chrysler Corporation; Mopar Parts ST: Michigan IN: AUT SU: PER

SB -- DE032 -- 2295 10/14/93 13:32 EDT
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Publication:PR Newswire
Date:Oct 14, 1993
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