GENESIS MICROCHIP SHOWCASES SINGLE-CHIP DIGITAL VIDEO FORMAT CONVERTER AT SOCIETY FOR INFORMATION DISPLAY SHOW.

Genesis Microchip Inc. (Nasdaq:GNSS) has conducted the first public demonstration of its new single-chip Digital Video Format Converter, the FLI2300, at the Society For Information Display (SID) show. The highly integrated FLI2300 incorporates Faroudja's Emmy award-winning video processing technology to produce the highest quality upconverted video output from a variety of interlaced video inputs. Targeted at digital television, high definition television and DVD player applications, the FLI2300 digital video format converter provides manufacturers with unmatched video quality and maximum design flexibility with reduced system costs.

"We're bullish about the window of opportunity for the FLI2300 based on consumer electronics market data in combination with input from our customers," said Anders Frisk, Genesis senior vice president of marketing. "With its unrivaled picture quality, the FLI2300 is a natural fit with the Genesis product portfolio. The FLI2300 delivers the ideal combination of high quality performance and price."

According to leading market research group iSuppli-Stanford Resources, the consumer electronics market represents a significant opportunity for Genesis display processors. "Driven in large part by advanced image processing technology, the worldwide shipment of television sets with progressive-scan and HDTV capability will grow rapidly from 3.4 million units in 2002 to 15.9 million in 2006," said Dave Mentley, senior vice president for iSuppli-Stanford Resources. "Companies like Genesis that can support high quality upconverted video output from interlaced video inputs will also benefit from the growth in the DVD player market," added Jay Srivatsa, principal analyst for iSupply-Stanford Resources. "The worldwide DVD player market is forecasted to grow from 43 million units in 2002 up to 125 million units by 2006."

The FLI2300 is a single-chip digital video format converter that incorporates Faroudja's Emmy award-winning deinterlacing and video enhancement technologies coupled with highly flexible scaling and aspect ratio conversion to convert standard interlaced video signals into high-definition compatible signals. Features of the FLI2300 include proprietary Directional Correlational Deinterlacing (DCDi ). The DCDi algorithm produces smooth and natural images by eliminating the jagged edges seen on moving angled lines in video.

The FLI2301 is a variant of the FLI2300 that includes an integrated Macrovision copy-protection generator for use in progressive-scan DVD players. The FLI2310 is a variant of the FLI2300 that supports digital outputs only.

Available in a 208-pin PQFP package and priced at $20.00 each in high volume, the FLI2300 is sampling in September and will be available in volume quantities in November 2002.