GENERAL MOTORS OFFERS TWO NEW VEHICLE EXTERIOR CARE PRODUCTS
According to Robert D. Cook, marketing manager for vehicle care products for General Motors Service Parts Operations (SPO), "We worked closely with the GM Service Technology Group and GM's North American Operations Paint Group in evaluating these new products, which can be used on any type of vehicle -- not just GM cars and trucks."
Cooks says that GM Cleaner Wax is a one-step, easy to apply, easy to remove product for use on clearcoat finishes. Packaged in a 16-ounce container with built-in spout for easy application, the new Cleaner Wax has a mild cleaner to gently remove dirt, and it also contains a combination of waxes and silicones for maximum gloss and protection.
"Drivers who appreciate an effortless way to maintain their vehicles between washes will be interested in our new GM Finish Enhancer," Cook continues. He says that Finish Enhancer is applied on the vehicle in a mist from a 16-ounce spray bottle, then a cotton towel is used to gently slide the dirt from the surface. The surface is lightly buffed with the reverse side of the cloth to produce the dazzling look of a new vehicle in the showroom.
Cook notes that, "Washing the entire vehicle is preferred when there is an accumulation of surface dirt, but Finish Enhancer is very effective within a few days after a vehicle is washed, or if it has been in the rain. It easily removes dust, hand prints and spots.
"These new products are part of an extensive line of high quality General Motors vehicle care products available at GM dealerships, with more scheduled to join the line later this year," adds Cook.
"Providing the right part at the right time and right price extends to providing consumers with the right vehicle care products to keep their car or truck looking showroom new," he continues. "We're intent on maintaining total customer enthusiasm throughout the ownership cycle by providing high quality automotive replacement parts, outstanding service and by ensuring that consumers have access to the best in vehicle care products to enhance the appearance of their car or truck."
SPO, headquartered in Flint, Mich., markets automotive replacement parts and accessories worldwide under the GM and ACDelco brand names. SPO also provides inventory consultation and recommendations for improvement in parts, accessories and service merchandising under the General Motors Service banner.
/CONTACT: Kathy Bommarito, 313-974-7136, or Jill Witzenburg, 810-635-5413, both of GM SPO/
/Photo available via Wieck Photo DataBase, 214-392-0888./
CO: General Motors Corporation ST: Michigan IN: AUT SU: PDT
SC-TW -- DETU001 -- 9965 04/30/96 12:00 EDT
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|Date:||Apr 30, 1996|
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