GENERAL MILLS UNVEILS THE BETTY CROCKER 75th ANNIVERSARY PORTRAIT; 75 Women who Most Embody the Spirit of Betty Crocker Serve as Inspiration for New Portrait.MINNEAPOLIS--(BUSINESS WIRE)--March 19, 1996--A fresh, more contemporary look for Betty Crocker Betty Crocker, an invented persona and mascot, is a brand name and trademark of American food company General Mills. The name was first developed by the Washburn Crosby Company in 1921 as a way to give a personalized response to consumer product questions. was unveiled today as General Mills  This article or section may contain a proseline.Please help [ convert this timeline] into prose or, if necessary, a . shared the Betty Crocker 75th Anniversary Portrait with the world. This, the eighth evolution of Betty Bet´ty n. 1. A short bar used by thieves to wrench doors open. The powerful betty, or the artful picklock. - Arbuthnot. 2. Crocker's image in 75 years, was inspired by the images of 75 women from across North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , as well as the 1986 Betty Crocker portrait. Following a nationwide search that was launched last fall, a distinguished panel of judges Panel of Judges is an indie pop band from Melbourne, Australia. Members
tr.v. em·bod·ied, em·bod·y·ing, em·bod·ies 1. To give a bodily form to; incarnate. 2. To represent in bodily or material form: the Spirit of Betty Crocker. Since her introduction in 1921, consumers have understood that Betty Crocker's name and identity have been synonymous with synonymous with adjective equivalent to, the same as, identical to, similar to, identified with, equal to, tantamount to, interchangeable with, one and the same as helpfulness, trustworthiness trustworthiness Ethics A principle in which a person both deserves the trust of others and does not violate that trust and quality. For that reason, for 75 years women of all ages have turned to Betty Crocker for support and guidance in their kitchens and their communities. "Betty Crocker's 75th Anniversary Portrait is unique partly because of the innovative way in which women from across North America contributed to its ultimate look. But it is equally unique as a symbol of the fact that contemporary women today juggle all types of commitments, yet still manage to find time to help others," said Chris CHRIS Chemical Hazards Response Information System (US DoD) CHRIS California Historical Resources Information System CHRIS Computerized Human Resources Information System CHRIS Command Human Resources Intelligence System Steiner Stein·er , Rudolf 1861-1925. Austrian social philosopher who investigated theosophy and founded anthroposophy. Noun 1. Steiner - Austrian philosopher who founded anthroposophy (1861-1925) Rudolf Steiner , president of General Mills' Betty Crocker Products Division. "We are excited and proud to unveil a portrait that underscores all of these important attributes." As part of the process that preceded the painting of the new portrait, photos of the 75 women selected by judges were combined with the 1986 Betty Crocker portrait by Lifestyle Software Group of St. Augustine Augustine, volcano, Alaska Augustine, volcano, Alaska: see Augustine Island. , Fla. using computer artistry art·ist·ry n. 1. Artistic ability: a sculptor of great artistry. 2. Artistic quality or craft: the artistry of a poem. . This image, along with the winners' essays and nominations and the history of Betty Crocker served as the inspiration for internationally-renowned artist John Stuart The name John Stuart can refer to:
n. 1. An open fire in a fireplace. 2. A fireplace. [Perhaps Scottish Gaelic aingeal, fire, light. . "Painting the portrait of Betty Crocker was a daunting daunt tr.v. daunt·ed, daunt·ing, daunts To abate the courage of; discourage. See Synonyms at dismay. [Middle English daunten, from Old French danter, from Latin task, but these women and their heartwarming heart·warm·ing or heart-warm·ing adj. 1. Causing gladness and pleasure. 2. Eliciting sympathy and tender feelings: a heartwarming tale. Adj. 1. stories truly inspired me," said Ingle. "I've I've Contraction of I have. I've I have I've have portrayed por·tray tr.v. por·trayed, por·tray·ing, por·trays 1. To depict or represent pictorially; make a picture of. 2. To depict or describe in words. 3. To represent dramatically, as on the stage. a woman who is exceptionally knowledgeable, yet imminently approachable and genuinely caring." During her first 15 years, no official Betty Crocker portrait actually existed. The first portrait of Betty Crocker was created in 1936, and since then, has been updated six times. But this year marks the first time in the history of Betty Crocker that real women from across North America inspired the artist's creation. The 75th Anniversary Portrait will appear on select Betty Crocker products beginning in the spring of 1996. The 75 women selected as inspiration come from all different walks of life and range in age from 20 to 83, but they all share the same characteristics required by judges: committed to family and friends, involved in their community, resourceful re·source·ful adj. Able to act effectively or imaginatively, especially in difficult situations. re·source  ful·ly adv. and creative in handling
everyday tasks, and enjoy cooking and baking baking: see cooking. baking Process of cooking by dry heat, especially in an oven. Baked products include bread, cookies, pies, and pastries. . Nominations were sent in the form of essays. The independent judging panel was then faced with the task of choosing 75 winners from thousands of tributes submitted by husbands, daughters, mothers-in-law, friends and co-workers. "As part of the judging procedure, we weren't allowed to see photos of the women, but could only read their nominations," said Barbara Jo Davis, Spirit of Betty Crocker judge and president of Ken Davis Products, a Minnesota-based food company. "They were some of the most genuine and heartwarming essays I've ever read." "It's so wonderful to see the new portrait and to know that I was part of the inspiration," said Sofia Schwarz of Seattle, Wash., one of the 75 Spirit of Betty Crocker contest winners. "Betty Crocker has been a part of my life for many years and I'm proud to be a part of her today." Entries for the Spirit of Betty Crocker contest were accepted September 11 through October 16, 1995. People were invited to submit one- or two-page, real-life stories or anecdotes describing how they or someone they know typifies any or all of the primary characteristics that make up the spirit of Betty Crocker. Women 18 years of age and older were eligible. Betty Crocker is a registered trademark of General Mills Inc. -0-
Spirit of Betty Crocker Contest winners and hometowns:
Name City State ----------------------- -------------------- ------ Sandra Collins-Burnham Eagle River AK Tiffany Haugen Anaktuvuk Pass AK Dorothy Jane "D.J." Edwards Santa Rosa CA Evelyn Lawson Victorville CA Marie McKell Ukiah CA Eddie Murphy Buena Park CA Margot Segura Sausalito CA Roxyanne Young San Diego CA Loretta Ivory Denver CO Jeanne Megel Colorado Springs CO Dolores Vaccaro Pueblo CO Susan Senes Trumbull CT Marion Kallfelz Rechsteiner Wilmington DE Mary Baer Hallandale FL Susana Lewis Mayo FL Cora Putnam Port St. Lucie FL Sharon White Orlando FL Cottie Wright Gainsville FL Lisa Brannen Glennville GA Kristi Hubble Boise ID Mary Lou Weiner Caldwell ID Christine Fotre O'Neill Chicago IL Kathleen Kurtz Carterville IL Connie Licon Kankakee IL Dawn Nemitz Minooka IL Linda Smith Shorewood IL Sue Stauffer Rockford IL Becky Deutsch Evansville IN Penny Douglas West Lafayette IN Teri Hatch Merillville IN Jill Shannon Prairie Village KS Marilyn Dawdy Sulphur LA JoAnn Vincent Metairie LA Thea Zimmerman Rockville MD Camille Kettel Marine City MI Elaine Birks Eden Prairie MN Mary Jane "Dottie" Brammer Fairmont MN Susanna Hui Woodbury MN Sheilah Kyburz Bloomington MN Peggy Rasmussen Hamel MN Gloria Solum Hector MN Mary Rowell Kansas City MO Sandy Work St. Louis MO Sally Chow Clarksdale MS Diann Gordon Charlotte NC Julie Leviner Wilmington NC Ann Logan Rutherfordton NC Cindy Winter-Hartley Apex NC Samantha DeCerce Colts Neck NJ Barbara Jones Albuquerque NM Betty Comerford Larchmont NY Waiyee Kennedy Utica NY Dolores Manning Sloatsburg NY Rose McBrien Staten Island NY Joyce Muthig Parksville NY Fran Baldwin Dublin OH Lillian Washington Steubenville OH Carol Weitzman Walton Hills OH Correna Wilson Wilson OK Carmelina Cockrell Beaverton OR Katherine Loftus Lostine OR Carrie Moses Portland OR Marge Zach Portland OR Nancy Busch Pittsburgh PA Heidi Devlin Lebanon PA Kathleen Simerly Johnson City TN Susan Molzan Houston TX Betty Crocker Salt Lake City UT Emily Drake West Jordan UT Sofia Schwarz Seattle WA Laurie Peterson New Richmond WI Marcille Faye Zietlow Oshkosh WI Debbie Hedrick Pope Williamsburg WV Marie Gilbert Hyde Park Ontario, CN Marielle Ouellette Chatham Quebec, CN CONTACT: Barry Wegener 612/540-7784 or Chris Werle 612/832-5000, ext. 348 Calls on 3/19 and 3/20 should go to 612/540-4823 |
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