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GENERAL KELLY LAUNCHES OFFENSIVE FOR NEW KNOGO CAMPAIGN

 GENERAL KELLY LAUNCHES OFFENSIVE FOR NEW KNOGO CAMPAIGN
 HAUPPAUGE, N.Y., Jan. 6 /PRNewswire/ -- Lt. General Thomas W. Kelly


(Ret.), noted for his role in Operation Desert Storm, will help launch a different kind of offensive in the new year as he joins KNOGO Corporation (NYSE: KNO), a leading manufacturer of Electronic Article Surveillance (EAS) Systems, in an all-out attack on shoplifting and employee theft. Kelly will serve as spokesman and advisor to KNOGO for a major new marketing campaign under the banner KNOGO on the Attack: Operation Loss Prevention.
 Marking the anniversary of Operation Desert Storm, Kelly will deliver a special address to a select group of guests at The Intrepid Jan. 13 at 7:30 p.m., West 46th Street and 12th Avenue, New York City. The speech will also highlight plans for KNOGO's 1992 campaign and commemorate the firm's 25th anniversary.
 "General Kelly is the right man with the best experience to launch an attack against theft and win," said Arthur J. Minasy, chairman and chief executive officer of KNOGO Corporation in a special announcement made at the company's headquarters in Hauppauge. "The general will help focus national attention on the problem of theft, which costs business some $40 billion annually. He will also help KNOGO launch major products and new programs designed to gain further recognition for our leadership in the development and implementation of electronic anti-theft systems designed to protect retail merchandise and business assets."
 Details of the campaign will be outlined by Gen. Kelly Monday, Jan. 13, noon, at KNOGO's booths 70-73 at the National Retail Federation (NRF) trade show being held at the New York Hilton & Sheraton Hotel Jan. 12 - 15. KNOGO will also announce the debut of several exciting new systems.
 The former director of operations of the Joint Chiefs of Staff at Operation Desert Storm, Gen. Kelly retired recently after nearly 34 years of distinguished service in the military. He became a national public figure for his colorful press briefings on the Persian Gulf War and he is an acknowledged expert in security and technology.
 Minasy established the EAS industry in 1966 with his invention of the first anti-theft systems to use passive wafers and radio frequency- based scanning monitors to protect retail sites. Earlier this year his invention was inducted into the Smithsonian Institution in Washington.
 -0- 1/6/92
 /CONTACT: Bill Nix, president of KNOGO North America, 516-232-2100; or Bunny Flanders of D&L Advertising, 201-835-9500; or Barry Kipnis of Kipnis Communications, 908-788-9718, for D&L Advertising/
 (KNO) CO: Knogo Corporation ST: New York IN: SU:


TS -- NY044 -- 6932 01/06/92 13:00 EST
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Jan 6, 1992
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