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GENERAL INSTRUMENT CORPORATION IN $250 MILLION PACT TO SUPPLY DIGICIPHER DIGITAL COMPRESSION TECHNOLOGY TO PRIMESTAR

 CHICAGO, Aug. 3 /PRNewswire/ -- General Instrument Corporation (NYSE: GIC) announced today that it has reached an agreement with PRIMESTAR to provide the direct broadcast satellite (DBS) service with GI's DigiCipher digital compression technology. The $250 million agreement will allow PRIMESTAR to expand its service offerings to at least 70 channels by mid-1994.
 "We're very pleased PRIMESTAR has joined other leading communications and entertainment companies that have chosen GI's DigiCipher digital compression technology to make the transition to the digital age," said James F. Bunker, president of GI's VideoCipher Division. "GI's technology provides a dramatic increase in the number of television channels that can be supported by existing satellite and cable systems. We appreciate PRIMESTAR's endorsement."
 John Cusick, PRIMESTAR president and chief executive officer, said, "DigiCipher will certainly play an important role in helping PRIMESTAR deliver a comprehensive and attractively priced package of services to DBS subscribers nationwide. We're very pleased to be using this technology to heighten the value of a PRIMESTAR subscription."
 PRIMESTAR will exchange its current analog system for DigiCipher digital equipment and support system. Launched in November 1990, PRIMESTAR delivers an exciting menu of affordable in-home entertainment and information. The offering includes a 24-hour-a-day entertainment lineup: PrimeCinema, offering pay-per-view movies and events; and Prime Audio, an array of digital-quality music and information channels. Subscribers also have access to the PC-based X(asterisk)Press X(asterisk)Change and X(asterisk) Press Executive services, as well as TV-Japan.
 PRIMESTAR Partners is a joint venture of major cable companies and GE American Communications, Inc. Among the cable companies involved in the joint venture are subsidiaries of Comcast Cable, Continental Cablevision, Cox Cable Communications, Newhouse Broadcasting, Tele- Communications, Inc., and Time Warner Cable.
 General Instrument Corporation is a world leader in broadband transmission, distribution and access control technologies for cable, satellite and terrestrial broadcasting applications, as well as in discrete power rectifying components. GI has joined with the other all-digital proponents of the U.S. HDTV standard in a "Grand Alliance" that will share technology and potential future royalties.
 -0- 8/3/93
 /CONTACT: George Sard or Anna Cordasco of Sard Verbinnen & Co., 212-687-8080/
 (GIC)


CO: General Instrument Corporation; PRIMESTAR ST: Illinois IN: TLS SU:

TS-WB -- NY067 -- 8946 08/03/93 13:36 EDT
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Publication:PR Newswire
Date:Aug 3, 1993
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