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GENCO and Wincanton Team up to Offer Smart Returns Solutions for UK Retailers and Manufacturers.


Business Editors

PITTSBURGH--(BUSINESS WIRE)--Nov. 6, 2002

In response to retailer and manufacturer concerns about the efficiency of returns management, GENCO GENCO Generation Company (Pakistan)
GENCO General Company
 Distribution System (GENCO), a leading supply chain and reverse logistics This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article.  management company, and leading UK supply chain solutions provider, Wincanton, announce a joint venture to launch "R-Log" in the UK marketplace.

Under the new partnership, Wincanton and GENCO will offer dedicated reverse logistics solutions for retailers and manufacturers, which will improve accuracy, cut costs and introduce traceability, as well as drive improvements in overall quality and customer service. Wincanton's established and strong customer relationships and extensive distribution network in the UK will combine strategically with GENCO's proven software and process expertise.

In some retail sectors, up to 20% of goods are returned to the store and this figure rises to almost 50% for home shopping Home Shopping commonly refers to the electronic retailing / home shopping channels industry, which includes such billion dollar companies as HSN, QVC, eBay, ShopNBC, Buy.com, and Amazon.com.  operators and specialist fashion retailers. Most customer service policies specify that the customer should be reimbursed instantly, but for the retailer, returning goods to suppliers and securing a credit note can take weeks.

John O'Hagan, UK managing director of GENCO explains; "The returns process can be extremely complex, because it involves so many different suppliers who can all have different procedures. In many cases, retailers are simply not geared up to manage reverse movements from the stores to the vendors and suffer from lost revenues as a result of vanishing stock, cluttered warehousing and escalating transport costs."

Graeme McFaull, managing director of consumer logistics That part of logistics concerning reception of the initial product, storage, inspection, distribution, transport, maintenance (including repair and serviceability), and disposal of materiel as well as the provision of support and services.  at Wincanton says, "The UK logistics industry has spent many years fine-tuning the outbound supply chain, but has neglected the reverse loop. As legislation places a greater emphasis on recycling and the costs associated with returns continue to escalate, it is essential for retailers to act now. We are confident that Wincanton's partnership with the GENCO will provide UK retailers and manufacturers with an effective management solution which will ultimately improve their bottom line."

UK retailers are losing hundreds of millions of pounds every year on returned products - a figure which is growing as the grocery multiples move further into the non-food arena, with high value white goods and electrical equipment A piece of electrical equipment is a machine, powered by electricity and usually consists of an enclosure, a variety of electrical components and often a power switch. Examples of Electrical Equipment
  • Cathodic protection rectifier
  • Fire alarm panel
 becoming a larger part of the mix. At the same time, transport costs for these returns are rocketing due to the absence of tight controls in the reverse supply chain. These costs are estimated to be 4 times the cost of outbound deliveries. The returns arena is also the single greatest cause of shrinkage and excess markdowns for retailers, as stock is less tightly controlled and is therefore more likely to `vanish'.

R-Log enables retailers to outsource their entire reverse logistics system to a third party, freeing up employees and maximising sales. R-Log can be rolled out within 6 weeks from the initial proposal stage to start-up. The real time information it enables customers to make informed decisions from accurate data. Retailers across the US are already benefiting from simplified and standardised store returns procedures through the R-Log software provided by GENCO.

Retailers with reverse logistics systems are better equipped to handle product returns, recalls, stock redistribution, product reworking, sale or return agreements, co-packing, product inspection, recycling and equipment return.

About GENCO

Founded over 100 years ago, GENCO Distribution System, Pittsburgh, PA, is a recognized leader in full product lifecycle Product lifecycle or product life cycle is the course of a product's sales and profits over time. The five stages of each product lifecycle are product development, introduction, growth, maturity and decline.  logistics management Logistics Management is that part of Supply Chain Management that plans, implements, and controls the efficient, effective, forward, and reverse flow and storage of goods, services, and related information between the point of origin and the point of consumption in order to meet  and reverse logistics management. GENCO services a wide array of retail and manufacturing clients including Wal-Mart, Unilever, Target, J.C. Penney, Kmart, Braun, Revlon, IKEA IKEA Ingvar Kamprad Elmtaryd Agunnaryd (Swedish home furnishings retailer founder's initials and location) , LeapFrog, Becton Dickinson BD (NYSE: BDX), is a medical technology company that manufactures and sells medical devices, instrument systems and reagents. Founded in 1897 and headquartered in Franklin Lakes, New Jersey, BD employs 27,000 people in nearly 50 countries. , Kimberly-Clark, Kraft Foods Kraft Foods Inc. (NYSE: KFT) is the largest food and beverage company headquartered in North America and the second largest in the world after NestlĂ© SA.

The Philip Morris Company (now known as Altria Group), a company that produces tobacco products, acquired Kraft for
, Reckitt Benckiser Reckitt Benckiser plc is one of the world's leading manufacturers of cleaning products and a member of the FTSE 100 Index of the largest companies traded on the London Stock Exchange. It is headquartered in the town of Slough just to the west of Greater London. , Hewlett Packard, Hershey Foods, Levi Strauss, Novartis, Eckerd, Master Lock, Moen and ACCO ACCO American College of Chiropractic Orthopedists
ACCO Association of County Commissioners of Oklahoma
ACCo American Cyanamid Company
ACCO Adenoid Cystic Carcinoma Organization
ACCO American Clip Company
ACCO Assistant Central Control Officer
. For more information, visit www.genco.com.

About Wincanton plc

Wincanton plc designs, implements and operates creative solutions for complex supply chains. With a turnover of 745m Pounds Sterling and 16,000 employees across 160 locations, Wincanton is the UK's second largest outsourced logistics supplier. Further information can be found at www.genco.com , www.wincanton.co.uk or by contacting Christina French at (412) 562-1182; cfrench@marcusa.com.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:4EUUK
Date:Nov 6, 2002
Words:659
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