GENCO Partners With Auctionworks to Provide Customers Easy Access to eBay; Technology Interface Helps Major Retailers and Manufacturers Optimize Margins On Returned and Excess Inventory.Business, Consumer/Retail & High-Tech Editors PITTSBURGH--(BUSINESS WIRE)--Sept. 25, 2002 GENCO GENCO Generation Company (Pakistan) GENCO General Company Distribution System (GENCO), today announces its partnership with Atlanta-based Auctionworks(TM), the leading provider of online marketplace sales management Sales Management Role and Goal Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a services, to help retailers and manufacturers optimize margins on returned and excess inventory. Auctionworks' technology and channel marketing experts worked closely with GENCO to develop a comprehensive solution integrating GENCO's warehouse software with Auctionworks sales management software to create a solution that enables GENCO to efficiently list and sell select inventory on eBay. "Selling overstock and returns online is a significant move towards improving net recovery costs. New Internet See Web 2.0 and Internet2. technology and expertise enables an established company like GENCO to offer a new sales channel to their existing customers and an enhanced value proposition to new prospects," said Geri Spieler, Research Director, GartnerG2. "In addition to offering our customers inventory liquidation through traditional salvage channels, this partnership now allows us to help customers maximize their overall margins by providing easy access to the growing eBay marketplace," says Pete Rector, sr. vice president strategic initiatives for GENCO. "After investigating the competitive landscape, we chose Auctionworks based on their superior technology and marketplace expertise." GENCO has been working with the largest retailers and manufacturers in the country for over 100 years, providing reverse logistics This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. , supply chain management and asset recovery. "We're excited about the partnership because of the potential it represents for both companies," said Paul Lundy, chief marketing officer at Auctionworks. "Not only is GENCO able to increase economic value for their customers but Auctionworks is able to offer a complete fulfillment solution to our customers and prospects through GENCO's auction fulfillment services." The Auctionworks/GENCO partnership makes it easy for large retail and manufacturing customers to efficiently test the viability of eBay and other online marketplaces. This partnership is particularly timely as more and more companies are aggressively seeking ways to achieve greater cost recovery on excess inventory than typically achieved using traditional liquidation channels. About GENCO(R) Founded over 100 years ago, GENCO Distribution System is a recognized leader in the logistics management Logistics Management is that part of Supply Chain Management that plans, implements, and controls the efficient, effective, forward, and reverse flow and storage of goods, services, and related information between the point of origin and the point of consumption in order to meet and full product lifecycle Product lifecycle or product life cycle is the course of a product's sales and profits over time. The five stages of each product lifecycle are product development, introduction, growth, maturity and decline. logistics management. GENCO services a wide array of retail and manufacturing clients including Wal-Mart, Target, Sears, J.C. Penney, Kmart, Eckerd, IKEA IKEA Ingvar Kamprad Elmtaryd Agunnaryd (Swedish home furnishings retailer founder's initials and location) , Unilever, Braun, Revlon, Reckitt Benckiser Reckitt Benckiser plc is one of the world's leading manufacturers of cleaning products and a member of the FTSE 100 Index of the largest companies traded on the London Stock Exchange. It is headquartered in the town of Slough just to the west of Greater London. , Hewlett Packard, Hershey Foods, Elizabeth Arden Elizabeth Arden (December 31, 1878 - October 19, 1966) was a Canadian businesswoman who built a cosmetics empire in the United States. Arden was born Florence Nightingale Graham in Woodbridge, Ontario, where she lived until she was twenty-four years old. , Polo Ralph Lauren Polo Ralph Lauren (NYSE: RL) is American fashion designer Ralph Lauren's luxury lifestyle company. Polo Ralph Lauren specializes in high-end casual/semi-formal wear for men and women, as well as accessories, fragrance, and housewares. , Levi Strauss, Whirlpool, Novartis, and Fortune Brands. For more information, visit www.genco.com. About Auctionworks Founded in 1999, and named an eBay Preferred Solution Provider in 2001, Auctionworks is the leading web-based inventory and marketplace management system. Auctionworks gives online sellers the opportunity to manage, launch and sell inventory on multiple platforms through a single, central site. Auctionworks specializes in helping customers easily and efficiently utilize online marketplaces as an additional channel to sell inventory and acquire new customer relationships. For more information, visit www.auctionworks.com. |
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