GE Silicones Leads the Industry With a Brand New World of Web Site Features.

Business Editors & High Tech Writers

WATERFORD, N.Y.--(BUSINESS WIRE)--Oct. 3, 2001

New personalized home page on GESilicones.com, coupled with order center enhancements, offer customers increased speed and convenience!

GE Silicones announces a series of new features on GESilicones.com to make doing business with GE Silicones smarter, faster and easier for both its current customers and first-time users of the site.

The features include a newly designed home page, with access to the new Technical Solutions Center(TM) and Silicones Express.

"Our customers inspired the newly created features," says Scott Fallon, Global Digitization Leader for GE Silicones. GE Silicones analyzed customer traffic data over the past 18 months, including more than 4,000 online transactions per week and hundreds of millions of dollars in orders. Fallon says, "We're listening to our customers. We've developed a new, simplified first page that is more personalized, allowing faster and easier access to the information and tools preferred by our global customers. We have also created more convenient purchasing tools, like Silicones Express, that make online transactions as easy as using your credit card."

Scott Wallenberg of EMCO Chemicals in Chicago, says, "The recent improvements make GESilicones.com faster to navigate and offer a more streamlined process. I can get in, find what I need and place an order - all in a minimum amount of time. It's become an even more valuable business tool to me."

The new home page at GESilicones.com now offers customers the following features:

- Instant logon, automatically personalizing information and providing easy
access to a variety of global content relevant to a customer's industry and
business;

- One-click access to valuable tools for researching, calculating, and
specifying materials available at the new Technical Solutions Center(TM)
(www.TechnicalSolutionsCenter .com);

- One-click access to the new Silicone Services Network(TM)
(www.SiliconeServiceNet.com) offering Quick Quotes and Quick Links to numerous
Silicones Industry businesses;

- One-click access to purchase virtually any silicones material at the
MySilicones(TM) Order Center (www.MySilicones.com), which is open for business
24/7.

-- The new Catalog Ordering Feature, enabling customers to access their most
frequently purchased materials;

-- The new Partial Shipment Option, allowing a partial order to be released if
the entire order is not available at the moment of purchase.

"Never before has buying silicones, and finding related products and services, been this easy," says Charles Chiappone, Global Sell Side Digitization Leader. "Not only is our regular customer buying experience enhanced, but first-time visitors can buy silicones using their credit card through our new Silicones Express feature. Our customers love the speed and convenience...it just makes their job easier."

About GE Silicones

GE Silicones, headquartered in Waterford, NY, is an operating division of the newly formed GE Specialty Materials Business and has major manufacturing facilities in Waterford, NY; Ohta, Japan; Levekusen, Germany; and Bergen op Zoom, the Netherlands. It employs 3,300 people and manufactures products for more than 4,000 applications. Most major industries including automotive, consumer retail, building and construction, healthcare, electrical and electronics, aerospace, cosmetics, specialty coatings, and various chemical and mechanical markets use GE Silicones. For more information, visit www.GESilicones.com.