GE Plastics Adds Fluorescent Glow to Optical Discs; `Edge Glow' Creates Design Accent on CDs and DVDs.Business/Technology/Entertainment Editors NOTE TO MEDIA: Photo is available in a Smart News Release(TM) on Business Wire's Home Page at www.businesswire.com and at www.newstream.com PITTSFIELD, Mass.--(BUSINESS WIRE)--April 25, 2002 GE Plastics is using a patented technology to color its polycarbonate A category of plastic materials used to make a myriad of products, including CDs and CD-ROMs. resin with fluorescent dyes to add light piping to CDs and DVDs. Dubbed dub 1 tr.v. dubbed, dub·bing, dubs 1. To tap lightly on the shoulder by way of conferring knighthood. 2. To honor with a new title or description. 3. "Edge Glow," the technology is aimed at content providers and optical media replicators looking to accentuate ac·cen·tu·ate tr.v. ac·cen·tu·at·ed, ac·cen·tu·at·ing, ac·cen·tu·ates 1. To stress or emphasize; intensify: their brand and drive product differentiation Product Differentiation A source of competitive advantage that depends on producing some item that is regarded to have unique and valuable characteristics. in the CD and DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. marketplace. GE Plastics is offering Edge Glow as a complement to its line of SIGNATURE(TM) OQ resins that enables content providers to produce optical media in virtually any color palette Also called a "color lookup table," "lookup table," "index map," "color table" or "color map," it is a commonly used method for saving file space when creating 8-bit color images. . Manufacturers of consumer products are increasingly turning to product aesthetics to gain market share and promote brand recognition. "This increased competition has resulted in an ever-increasing demand for unique cosmetic appeal and a pressing need for manufacturers to improve product differentiation," said Tokihiko Mori, manager of Marketing, Optical Media for GE Plastics. Using this innovative technology is part of GE Plastics' strategy to help our customers build on their valuable brands." The fluorescent dye technology is licensed to GE through an exclusive agreement with Fujitsu Component Limited of Japan. Another proprietary resin technology from GE Plastics, SIGNATURE OQ resin enables content providers and replicators to produce optical media in colored polycarbonate without sacrificing quality. Colors can be developed for audio CDs, CD-roms, CD-Rs, and DVDs. "Color is an exciting way for content providers to stand out in an industry dominated by silver discs," said Cathie Hess, market development manager for GE Plastics. "Color combined with this exciting new fluorescent technology, can really help our customers add excitement to their to their product lines, drive their brand, and even differentiate `special edition' releases." GE Plastics is the world's leading producer of engineering thermoplastics, with major production facilities worldwide. GE Plastics materials, including LEXAN(R) polycarbonate, are used in a wide variety of applications such as CDs, automobile parts, computer housings, cookware, outdoor signage, cell phones, bullet resistant shielding and building materials Building materials used in the construction industry to create . These categories of materials and products are used by and construction project managers to specify the materials and methods used for . . The company is also a global distributor of resins through GE Polymerland, and of sheet, film, rod and tube products through GE Polymershapes and GE Structured Products. The company's Web site is located at www.geplastics.com. Note: A Photo is available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photo.cgi?pw.042502/bb7 |
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