GE Money Launches Consumer Financing Program with International Solid Surface Fabricators Association.

ISSFA Member Fabricators Provide Revolving and Installment Credit 

ST PAUL, Minn. -- GE Money's Sales Finance unit and International Solid Surface Fabricators Association (ISSFA), a non-profit trade association for solid surface and quartz fabricators, today announced a new five-year relationship to provide private label revolving and installment credit options through GE's PROJECTLINE(SM) and PROJECTLOAN(SM) programs.

The use of natural materials is a growing trend in kitchen and bath design, according to the National Association of Home Builders (NAHB). The reparability, cleanability and sanitary properties of solid surface have made it one of the most common products used in food preparation areas. Today, use of solid surface material extends beyond countertops to include objects of art, wall cladding, furniture applications and much more.

"The strength, low maintenance and durability of solid surface products add beauty and value to a home, and providing a consumer finance option makes it more affordable," said Robert Oxley of ISSFA. "Our priority is to deliver benefits and resources for our member fabricators. Offering another payment option through a trusted lender is a way we can bring value and help drive sales for our fabricators."

This program gives ISSFA members the ability to offer a powerful consumer credit program. The new credit program includes a quick and easy application and sales process that can be completed in the customer's home or the member's showroom. Competitive terms and promotions such as deferred interest plans and extended-term, fixed-payment programs provide a choice of payment types.

"Kitchen and bath improvements can add significant value to a home, with countertops being a premium upgrade and providing great return on investment," said Bruce Christensen, vice president and general manager, Home Improvement industry, GE Money - Sales Finance. "We're proud to partner with an organization like ISSFA, which shares our commitment to quality and service."

About ISSFA

Founded in February of 1997, the International Solid Surface Fabricators Association (ISSFA) is a not-for-profit trade association established to further the personal and professional interests of the solid surface and quartz fabricator.

ISSFA fabricators are the best in the business. To become members, fabricators must agree to uphold the ISSFA Fabricator Code of Ethics, provide a copy of their certificate of insurance, and be sponsored into the association by a member in good standing.

ISSFA associate members include distributors, manufacturers and affiliated professionals that provide tools, machinery, supplies and services to the solid surface industry; and allied industry professionals such as interior designers, architects and specifiers. For more information, visit www.issfa.org.

About Sales Finance and GE Money

Sales Finance, based in Kettering, Ohio, is part of GE Money and provides private label credit card programs, marketing, installment lending and financial services for national and regional retailers, dealers, manufacturers and service providers in more than 20 industries including: home improvement, outdoor power equipment, sporting goods, powersports, automotive, recreational vehicles, consumer electronics and appliances, furniture, floor covering, marine, music, jewelry, and health care. With more than $190 billion in assets, GE Money, a unit of General Electric Company (NYSE:GE), is a leading provider of credit services to consumers, retailers and auto dealers in 55 countries around the world. GE Money, based in Stamford, Conn., offers a range of financial products, including private label credit cards, personal loans, bank cards, auto loans and leases, mortgages, corporate travel and purchasing cards, debt consolidation and home equity loans, and credit insurance. More information can be found at www.gemoney.com.

GE is Imagination at Work -- a diversified technology, media and financial services company focused on solving some of the world's toughest problems. With products and services ranging from aircraft engines, power generation, water processing and security technology to medical imaging, business and consumer financing, media content and advanced materials, GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. For more information, visit www.ge.com.

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