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GE Money India's JV With SBI Reaches 3 Million Credit Cardholders Milestone.


Accelerates Growth Pace; Ramps up Distribution

NEW DELHI New Delhi (dĕl`ē), city (1991 pop. 294,149), capital of India and of Delhi state, N central India, on the right bank of the Yamuna River. , India -- GE Money announced today that SBI SBI Special Background Investigation
SBI Subsidiary Body for Implementation
SBI State Bank of India
SBI Secure Border Initiative
SBI Small Business Institute
SBI Stockholm Brain Institute
SBI Serious Bacterial Infection
SBI Society of Breast Imaging
 Card, its joint venture with the State Bank of India State Bank of India (SBI) (LSE: SBID) is the largest bank in India. If one measures by the number of branch offices and employees, SBI is the largest bank in the world. Established in 1806 as Bank of Bengal, it is the oldest commercial bank in the Indian Subcontinent.  (SBI), crossed the landmark 3 million cardholders milestone. The 2nd largest Card issuer in India, SBI Card is unique as the only Non-Banking Finance Company (NBFC NBFC Non Banking Financial Company
NBFC New Beginning Fellowship Church (Oklahoma City, OK)
NBFC North Bavarian Fighting Corps (gaming clan)
NBFC Noyal-Brécé Football Club (Brittany, France) 
) issuing credit cards in India and the incredible success of the card underscores its value to customers.

Commenting on this occasion, Mr. Roopam Asthana, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of SBI Card said, "This milestone is even more remarkable as we have added 1 million cardholders in just 10 months. Our objective is to accelerate the pace of growth by extending the benefits of SBI Card to a broader range of Indian consumers in Tier II cities, along with improved value propositions for the urban affluent customers."

"We have already increased our sourcing locations from 41 in 2002 to the current 109. In addition, we are ramping up our sales force from 5,000 to 7,000 by December 2006, for increased productivity."

Thanking the partners for this success, Mr. Asthana, said, "Our association with Indian Railways Indian Railways (Hindi भारतीय रेल), abbreviated as IR, is a Department of the Government of India, under the Ministry of Railways, and is tasked with operating the rail network in India. , Lifestyle, LG, Go Air, Vishal Mega-Mart, Hero Honda and Tata for co-branded cards has been one of the major factors in our success and we look forward to forging more successful partnerships in the future."

SBI Card has grown at an impressive CAGR CAGR

See: Compound Annual Growth Rate
 (Compounded Annual Growth Rate) of 45% on spends & customer assets since the year 2000.

"As Indian consumers become more sophisticated and discerning, our continued customer growth shows the strength of our strategy," said GE Money India President and CEO, Mr Vishal Pandit pan·dit   or pun·dit
n.
1. A Brahman scholar or learned man.

2. Used as a title of respect for a learned man in India.



[Hindi pa
. "By bringing GE's global practices and strong risk management to partnerships with leading Asian companies such as SBI, we provide innovative products that reflect a deep understanding of Indian consumers."

Reflecting the partnership's dedication to the local market, and to reach out to a younger, more urban target audience, SBI Card recently signed up famous Indian cricketer Yuvraj Singh as its Brand Ambassador and introduced a festival campaign this year -- "Jo Dikhta Hai Wohi Milta Hai Offer" -- "What you see is What you get (jargon) What You See Is What You Get - (WYSIWYG) /wiz'ee-wig/ Describes a user interface for a document preparation system under which changes are represented by displaying a more-or-less accurate image of the way the document will finally appear, e.g. when printed. ."

ABOUT GE MONEY INDIA

GE Money is one of the leading providers of financial services to consumers and retailers in India, offering a range of innovative financial products to suit its customers' needs. It has a strong retail distribution network in over 5,500 outlets across 60 locations and is a leader in a wide range of products including auto finance, two wheeler finance, consumer durable finance, personal loans and home equity loans. Strong operations backed by the latest information technology support the product lines. Its CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization.  program is among the most successful customer retention programs in India and a single database housing nearly 2.4 million customer accounts, latest technology, and centralized operations ensure the best service standards in the industry. With strong joint venture partners in Maruti and State Bank of India, GE Money continues to add value to its customers and partners in India.

ABOUT GE MONEY

With more than $163 billion in assets, GE Money, the consumer financial services unit of GE, is a leading provider of credit services to consumers, retailers, and auto dealers in 51 countries around the world. GE Money, based in Stamford, Connecticut (USA), offers a range of financial products, including private label credit cards, personal loans, bank cards, auto loans and leases, mortgages, corporate travel and purchasing cards, debt consolidation and home equity loans, and credit insurance. More information can be found at http://global.gemoney.com.

ABOUT GE

GE (NYSE NYSE

See: New York Stock Exchange
:GE) is Imagination at Work -- a diversified technology, media and financial services company focused on solving some of the world's toughest problems. With products and services ranging from aircraft engines, power generation, water processing and security technology to medical imaging, business and consumer financing, media content and advanced materials, GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. For more information, visit the company's Web site at www.ge.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 13, 2006
Words:670
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