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GE Money's Credit Card Joint Venture with State Bank of India Reaches 2 Million Card Customer Milestone.


BANGKOK, Thailand -- GE Money announced today that its joint venture in India with State Bank of India State Bank of India (SBI) (LSE: SBID) is the largest bank in India. If one measures by the number of branch offices and employees, SBI is the largest bank in the world. Established in 1806 as Bank of Bengal, it is the oldest commercial bank in the Indian Subcontinent.  - SBI SBI Special Background Investigation
SBI Subsidiary Body for Implementation
SBI State Bank of India
SBI Secure Border Initiative
SBI Small Business Institute
SBI Stockholm Brain Institute
SBI Serious Bacterial Infection
SBI Society of Breast Imaging
 Card - has reached the two million card customer milestone, making it a leading player in the highly competitive and fast-growing consumer finance market.

GE Money's partnership with State Bank of India (SBI), which began in 1998, has experienced double-digit growth by combining SBI's market presence and strength as a trusted brand with GE Money's global expertise in technology, business processes, and international leadership in innovative financial products and services.

The size of the Indian credit cards market is estimated to be about $4 billion and is growing at 35% per year. SBI Card, with its rapid expansion plans, aggressive investments in large co-branded card deals and technology to enhance customer experience, aims to be the preferred credit card provider in India for consumers across all segments of society. SBI, India's largest and most trusted bank, has over 14,000 branches nationwide and 6,000 ATMs - the largest ATM network of any bank in Asia outside Japan.

"We are very pleased with our customer feedback and loyalty to SBI Card's product offerings," said Roopam Asthana, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of SBI Card. "We have made a commitment to understanding and addressing our customers' dynamic financial needs. Only in this way can we continue to deliver the most innovative and differentiated products to consumers across the entire spectrum in India."

As Asian economies enjoy some of the highest growth rates Growth Rates

The compounded annualized rate of growth of a company's revenues, earnings, dividends, or other figures.

Notes:
Remember, historically high growth rates don't always mean a high rate of growth looking into the future.
 in the world, consumers are becoming more affluent and sophisticated about their consumer credit options. Industry experts estimate that the size of the Asia credit card market is about US$150 billion and growing at 15-20% year on year for the next three years.

"GE Money's rapid expansion and growth in Asia has been powered by successful partnerships with key Asian players such as SBI and a strategic commitment to truly knowing the Asian consumer. Our focused marketing strategy is backed by sophisticated analytics and risk management as well as advanced operations platforms that are well ahead of other providers," said Dan Harsono, Vice President and Chief Marketing Officer for GE Money Asia.

SBI Card offers tailor-made products which no one else in the market can offer, such as the LG Card, with the largest durables and electronics company in India, and the Hero Honda Hero Honda Motors Ltd is the World's largest manufacturer of motorcycles (by quantity). Hero Honda is a 50:50 joint venture that began in 1984 between the Hero group of India and Honda from Japan.  Card, with the world's largest maker of motorcycles, as well as the Lifestyle Card, a Visa card with 'Lifestyle' (a part of the Landmark group) - one of India's largest premium multi-branded retail stores chains. For customers who wish to leverage their spending power The power of legislatures to tax and spend.

Spending power is conferred to state and federal legislatures through their constitution. Judicial Review of legislative spending varies from state to state, but the law of federal spending informs courts in all states.
 for a good cause, SBI Card offers a co-branded Visa with four leading NGOs: National Association of the Blind, SOS SOS, code letters of the international distress signal. The signal is expressed in International Morse code as … — — — … (three dots, three dashes, three dots).  Villages of India, World Wildlife Federation, and Cancer Patients Aid Association.

With sizeable investments in people, technology, and processes, SBI Card plans to launch a number of exciting new products in 2006 to continue the momentum it has built in the Indian market.

ABOUT GE MONEY INDIA

GE Money is one of the leading providers of financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
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 to consumers and retailers in India, offering a range of innovative financial products to suit its customers' needs. It has a strong retail distribution network in over 5,500 outlets across 60 locations and is a leader in a wide range of products including auto finance, two wheeler A two wheeler refers to vehicles that run on two wheels. They include, but are not limited to:
  • A bicycle, a pedal-powered two wheeler.
  • A motorcycle, a motor-powered two wheeler, similar in construction with bicycles.
 finance, consumer durable finance, personal loans and home equity loans. Strong operations backed by the latest information technology support the product lines. Its CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization.  program is among the most successful customer retention programs in India and a single database housing nearly 2.4 million customer accounts, latest technology, and centralized operations ensure the best service standards in the industry. With strong joint venture partners in Maruti and State Bank of India, GE Money continues to add value to its customers and partners in India.

ABOUT GE CONSUMER FINANCE

GE Consumer Finance, known as GE Money in Asia, is a unit of the General Electric Company. It has more than $150 billion in assets and is a leading provider of credit services to consumers, retailers, and auto dealers in 49 countries around the world. GE Consumer Finance, based in Stamford, Connecticut Stamford is a city in Fairfield County, Connecticut, United States. According to 2006 Census Bureau estimates, the population of the city is 119,261, making it the fourth largest city in the state.  (USA), offers a range of financial products, including private label credit cards, personal loans, bank cards, auto loans and leases, mortgages, corporate travel and purchasing cards, debt consolidation and home equity loans, and credit insurance. More information can be found at http://geconsumerfinance.com.

ABOUT GE

GE (NYSE NYSE

See: New York Stock Exchange
:GE) is Imagination at Work -- a diversified technology, media and financial services company focused on solving some of the world's toughest problems. With products and services ranging from aircraft engines, power generation, water processing and security technology to medical imaging, business and consumer financing, media content and advanced materials Advanced Materials is a leading peer-reviewed materials science journal published every two weeks. Advanced Materials includes Communications, Reviews, and Feature Articles from the cutting edge of materials science, including topics in chemistry, physics, , GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. For more information, visit the company's Web site at www.ge.com.
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Publication:Business Wire
Date:Jan 4, 2006
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