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GE Medical Systems Chooses DivX Video Technology for Medical Imaging Devices; Advanced Video Compression Technology Powers Next-Generation Medical Products.


Business Editors/High-Tech Writers

SAN DIEGO San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay.  & WESSLING, Germany--(BUSINESS WIRE)--Oct. 13, 2003

DivXNetworks Inc., the company that created the revolutionary, patent-pending DivX(R) video compression Encoding digital video to take up less storage space and transmission bandwidth. See video codec and data compression.

video compression - Compression of sequences of images.
 technology, today announced that Viewpoint, a division of GE Medical Systems, has licensed DivX video technology to compress and deliver digital video in its leading line of medical imaging equipment.

DivX video is being used in ViewPoint's PIA pi·a
n.
The pia mater.



pial adj.
 family of products, a collection of image archiving applications and documentation tools that automate the storage and retrieval of patient records. The world's most popular MPEG-4 compatible video compression technology, DivX enables the creation of DVD-quality video at one-tenth the size of MPEG-2. DivX video is licensed for a number of products and applications, from software editing applications to consumer electronics devices.

The superior compression and visual quality of DivX allows for high resolution medical images to be easily archived and distributed between hospitals and medical institutions using the ViewPoint PIA family of products. All ViewPoint products are developed in close cooperation with internationally recognized hospitals, and can interface with many ultrasound and endoscopy endoscopy

Examination of the body's interior through an instrument inserted into a natural opening or an incision, usually as an outpatient procedure. Endoscopes include the upper gastrointestinal endoscope (for the esophagus, stomach, and duodenum), the colonoscope (for the
 systems from a diverse number of manufacturers.

"We're pleased that ViewPoint has chosen DivX for their leading line of devices," said Kevin Hell, chief marketing officer and managing director of DivXNetworks. "DivX technology can add great value to medical devices, where the precision of high-quality video is an absolute necessity and images must be highly compressed for easy archival and transfer between hospitals and clinics."

"After a thorough review of video compression technologies, it became clear that DivX offers the best visual quality coupled with the highest level of compression, making it the ideal choice for our product line," said Bernhard Hornung, leader of the development department at ViewPoint. "The addition of DivX video to our PIA devices enables provides our customers with crystal clear video images at a size small enough to store and transfer among medical professionals."

For more information on licensing DivX video technology, write to licensing@divxnetworks.com. To learn more about GE Medical Systems, visit www.gemedical.com.

About DivXNetworks

DivXNetworks is a consumer-focused video technology company positioned at the center of multimedia convergence. The company's core offering is the DivX (R) video codec (1) A hardware circuit that converts analog video (NTSC, PAL, SECAM) into digital code and vice versa. The term may refer to only the A/D and D/A conversion, or it may include the compression technique for further reducing the signal (definition #2 below). See codec. , the world's most popular MPEG-4 compatible video compression technology with over 100 million users worldwide. Often called "the MP3 of video," the patent-pending DivX video technology offers DVD-quality at 10 times greater compression than MPEG-2 files, enabling full length films to easily fit on a CD or be delivered over broadband connections. DivX video technology powers a range of applications that span the convergence value chain, from a secure IP-based video-on-demand solution to next-generation consumer electronics products and video software applications. DivXNetworks has headquarters in San Diego, with satellite offices in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  and San Jose, Calif., Taipei, Taiwan and Dortmund, Germany. For more information, visit http://www.divxnetworks.com.

About GE Medical Systems

GE Medical Systems is a $9 billion global leader in medical imaging, interventional procedures, healthcare services and information technology. Its offerings include networking and productivity tools, clinical information systems, patient monitoring systems, surgery and vascular imaging, conventional and digital X-ray, computed tomography Computed tomography (CT scan)
X rays are aimed at slices of the body (by rotating equipment) and results are assembled with a computer to give a three-dimensional picture of a structure.
, electron beam tomography Electron beam tomography is a specific form of computed axial tomography (CAT or CT) in which the X-Ray tube is not mechanically spun in order to rotate the source of X-Ray photons. , magnetic resonance magnetic resonance, in physics and chemistry, phenomenon produced by simultaneously applying a steady magnetic field and electromagnetic radiation (usually radio waves) to a sample of atoms and then adjusting the frequency of the radiation and the strength of the , ultrasound and bone mineral densitometry densitometry /den·si·tom·e·try/ (den?si-tom´i-tre) determination of variations in density by comparison with that of another material or with a certain standard. , positron emission tomography positron emission tomography: see PET scan.
positron emission tomography (PET)

Imaging technique used in diagnosis and biomedical research.
, nuclear medicine and a comprehensive portfolio of clinical and business services. For more than 100 years, health care providers worldwide have relied on GE Medical Systems for high quality medical technology and productivity solutions. For more information, visit the GE Medical Systems Web site at www.gemedical.com.
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Publication:Business Wire
Geographic Code:1USA
Date:Oct 13, 2003
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