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GE INVESTMENTS ENTERS BANKING CHANNEL WITH MUTUAL FUND OFFERING

 STAMFORD, Conn., Jan. 5 /PRNewswire/ -- Seeking to capitalize on its 50-plus years of experience in mutual funds management, GE Investments today announced its plans to sell a diversified line of mutual funds through banks.
 "The bank channel is expected to be the single fastest growing for mutual fund sales over the next five years," said Michael J. Cosgrove, executive vice president and general manager, Mutual Funds, of GE Investments. "We are confident that GE's name recognition, solid product line and long track record in mutual funds management for GE employees will be attractive to many banks considering entering this market," Cosgrove added.
 Launched in January 1993, the new family of six GE Funds includes U.S. equity, global equity, tax-exempt, fixed income, strategic investment and money market mutual funds. GE Investments will support sales personnel and provide active investment management, communications support and shareholder services.
 The company will also utilize the distribution services of experienced bank marketers such as GNA Corp., a unit of GE Capital Corp. The company is the largest distributor of mutual funds through financial institutions. It currently sells mutual fund products and annuities in some 100 institutions nationwide.
 GE Investments, one of the largest money managers in the U.S., serves some 50 corporate and public institutional clients in the areas of U.S. and international equities, taxable and tax-exempt fixed income, real estate and alternative investments.
 -0- 1/5/94
 /CONTACT: Janet H. Hengelbrok of GE Investments 203-326-4068/
 (GE)


CO: GE Investments ST: Connecticut IN: FIN SU: PDT OFR

SH-SP -- NY051 -- 9419 01/05/94 14:57 EST
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Publication:PR Newswire
Date:Jan 5, 1994
Words:263
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