GE's Site Features 4 Finance Functions.GE Capital's Corporate e-Business (Electronic-BUSINESS) Doing business online. The term is often used synonymously with e-commerce, but e-business is more of an umbrella term for having a presence on the Web. group recently launched a new Web site featuring a comprehensive selection of corporate finance capabilities from four GE Capital businesses: GE Capital Commercial Finance, GE Capital Commercial Equipment Financing, GE Capital Structured Finance Group, and GEVentureMine.com. The new portal, GE CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Solutions, (www.gecfosolutions.com) will make it easier for senior financial executives to get the financing and services they need from GE Capital units. The new portal was developed to address a specific customer problem. With many different GE Capital businesses offering finance solutions for middle-market and larger companies, customers easily became confused and had difficulty determining which business was best for their particular situation. GE CFO See Chief Financial Officer. Solutions directs customers to the proper business, using intuitive needs-based navigation and state-of-the-art wizard Instructional help in an application or system development environment that guides the user through a series of multiple choice questions to accomplish a task. For the most part, wizards are more effective than the help menus found in most applications, which often border on the atrocious. technology. The hub of the new portal is the "CFO Solutions Wizard," which invites customers to enter their needs and then refers them automatically to the most appropriate business. "The collective suite of products and services on the site represents a wide range of GE Capital's financing capabilities, including working capital, term loans, leases, senior secured debt, equity financing Equity Financing The act of raising money for company activities by selling common or preferred stock to individual or institutional investors. In return for the money paid, shareholders receive ownership interests in the corporation. and much more," said Andrew Greta, market development manager for Capital's Corporate e-Business group and co-leader of the GECFO site. GE is also viewing the portal as a powerful marketing platform. The portal development team has already struck initial partnerships deals with several online publications, and additional deals with various associations, trade publications and B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business exchanges are in the works. The site can be viewed at www.GECFO.com. |
|
||||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion