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GE[R] Launches "What's in the Fridge?" Instant Win Game & Sweepstakes.

Participants can enter for a chance to win a kitchen makeover, a GE appliance, or one of hundreds of other prizes, including groceries and cookware

* Grand prize includes GE Cafe[TM] appliances and cash for a kitchen makeover

* Other prizes include GE Profile[TM] French door refrigerators, GE Cafe Dishwasher with SmartDispense[TM] Technology, groceries, cookware, and more

* See details and enter at

LOUISVILLE, Ky. -- Who wouldn't want a beautiful new kitchen filled with GE Cafe[TM] appliances? GE Appliances has launched the "What's in the Fridge?" Instant Win Game & Sweepstakes* that features a grand prize of several new Cafe appliances and $20,000 for kitchen design services.

What's in the Fridge? Find the code. Unlock the fridge. You could win big. (Photo: General Electric)

"As momentum builds with our $1 billion investment and revitalization of GE Appliances, we're very pleased to offer this promotion to build excitement with consumers," says Wendy Brown, digital leader for GE Appliances.

To play the Instant Win Game and enter the Grand Prize Sweepstakes, consumers must find a code hidden in a commercial that can be viewed online at or on[R]. They enter the code at to unlock the refrigerator and see what's inside. Entrants can come back every day through Feb. 18, 2012, for another chance to play and another entry into the Grand Prize Sweepstakes.

There are hundreds of Instant Win Game prizes, including GE Profile[TM] French door refrigerators, GE Cafe Dishwasher with SmartDispense[TM]technology, groceries, cooking classes, cookware and more. As part of the promotion, special rebates are now being offered on Cafe appliances. Everyone can take advantage of these special rebate offers, up to $750 in value, when purchasing two or more Cafe appliances between now and Feb. 20.

The commercial with the hidden code debuted during the 2012 Big Game and features GE employees from Appliance Park in Louisville, Ky. It is one of two new, national "GE Works" television commercials.

Those who view the ad will see glimpses of GE's new GeoSpring[TM] hybrid electric water heater, available for purchase in March, and the new GE Profile French door refrigerator, which will begin production in March. Both products are assembled at Appliance Park in Louisville, Ky.

Follow us on Facebook[R] and Twitter[R] or check out our website for more information. Friend GE Appliances on Facebook to view how-to videos; learn about new GE appliances; and join in the discussion with other GE appliance owners. Join today and follow@GE_Appliances on Twitter or just locate detailed information about our products at

About GE Appliances GE Appliances is at the forefront of building innovative, energy-efficient appliances that improve people's lives. GE Appliances' products include refrigerators, freezers, cooking products, dishwashers, washers, dryers, air conditioners, water filtration systems and water heaters. General Electric (NYSE: GE) works on things that matter to build a world that works better. For more information on GE Appliances, visit

*NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. Promotion consists of Instant Win Game & Grand Prize Sweepstakes. Starts 2/5/12 at 7:00 P.M., ET; ends 2/18/12 at 11:59:59 P.M., ET. Open to eligible residents of 50 US/DC, 18 years and older as of date of entry. Go to for Official Rules including how to obtain Promotion Codes, entry instructions, prizes, odds of winning, etc. Void in PR and where prohibited. Sponsor: General Electric Company. All rights reserved. Copyright 2012. All rights reserved.

** Via mail-in rebate. See rebate form for details. Your card is issued by MetaBank pursuant to a license from Visa U.S.A. Inc. This is a Visa prepaid card. Each time you use the card the amount of the transaction will be deducted from the amount of your available balance. Terms and Conditions apply to the card, including a $1.50 ATM access fee each time the card is used at a cash dispensing machine. The operator of the ATM or any network utilized to effect the transaction may also impose a fee. Subject to applicable law, a monthly maintenance fee of $3 (USD) applies, but is waived for the first six months after the card is issued. No additional fees will be assessed once the card balance reaches zero. Cards can be used at merchants that accept Visa debit cards. GE reserves the right to substitute a check of equal value in lieu of a Visa prepaid card at its sole discretion.

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Publication:Business Wire
Geographic Code:1U6KY
Date:Feb 14, 2012
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