GDAC offers cutting edge resources.

WILMINGTON, Del.--(BUSINESS WIRE)--July 17, 1996--Healthcare companies and other businesses looking for ways to join the digital revolution now have a unique resource to help them be more competitive in their respective markets: GDA Communications Inc. (GDAC).

A strategic advertising and communications agency, GDAC is breaking new ground in the use of digital technologies, while continuing to excel in traditional communications media.

"Our market experience drives our creativity in applying the newest digital technologies," said Michael D. MacLeod, EVP/GM. "Accurately identifying clients' communications needs is critical, and we do this extremely well. But then we go much further than the old agency role - we create new solutions to meet those needs."

By assembling an impressive, high-level Management Committee to direct the agency, MacLeod has positioned GDAC as a leader in marketing and advertising for healthcare and corporate clients in the U.S. as well as the global marketplace.

"This committee's membership is diverse and experienced," said MacLeod. "Each member offers clients strong industry-specific and/or advertising expertise, and each brings special perspective and knowledge to the monitoring, analysis and production aspects of our integrated communications company."

The GDAC Management Committee includes these key players: Jonathan Magid, R.Ph., VP, Strategic Planning, holds a degree in pharmacy from Temple University Pharmacy School. He brings to his role an array of well-honed skills, plus a unique industry perspective gained while working at Merck & Co. Inc.

With 14 years in healthcare operations, sales and marketing, Magid has extensive experience in business development and specialty markets in this ever-changing arena.

Karen Pike, VP, Client Services - Pharmaceuticals, has an outstanding background which includes pharmaceutical advertising and marketing, healthcare and clinical systems, product launches and direct-to-consumer programs. A graduate of Bloomsburg University of Pennsylvania, Karen is also a candidate for an MBA in pharmaceutical marketing from St. Joseph's University.

Steve Kachmar, VP, Creative Services, is a graduate of York Academy of Arts. He heads a team of award-winning designers and copywriters with years of experience in key therapeutic categories. They successfully combine creativity and industry knowledge for greater depth in all healthcare communications projects.

Jerry M. Price, VP, Corporate Sales, is focusing his efforts on expanding business with current corporate accounts, as well as increasing this client base. Price has demonstrated remarkable ability to establish solid customer relationships, constantly seeking new ways to use emerging technology to enhance client communication programs.

Gwen Washington excels in her role as VP, Media Services. A graduate of the University of Delaware and an avid team builder, Washington has contributed significantly to the growth of GDAC, building the media department from the ground up, with projected 1996 billings in excess of $8 million.

Dick Florschutz, President, and Karin Florschutz, VP, Finances, the owners of the GDA companies, also serve on the Management Committee, as do two key people from GDA Digital Media: Mike Russell, Director, Creative Development, and Karl Florschutz, Director, R&D.

With the formation of this management team, GDAC solidifies its position as a full-service agency utilizing today's technologies to develop cost-effective communications for healthcare and business clients.

GDAC continues to be in a growth mode. The agency is seeking additional talent with healthcare experience to fill positions throughout the organization, particularly in the areas of creative development and communications technologies.

CONTACT: GDA Communications Inc.

Richard J. Florschutz or Michael D. MacLeod,

302/651-9889 (phone), 302/651-9189 (fax)

[e-mail] (e-mail), http://www.gdac.com (home page)