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GBDe CEO Summit Launches International Effort to Curb Spam, Citing a Growing Menace to E-Commerce.


Business Editors

NEW YORK--(BUSINESS WIRE)--Nov. 6, 2003

Global Organization Also Meets to Discuss Global

Proliferation of Broadband, Cyber Security and Creation of

Alternative Dispute Resolution Procedures for settling disputes by means other than litigation; e.g., by Arbitration, mediation, or minitrials. Such procedures, which are usually less costly and more expeditious than litigation, are increasingly being used in commercial and labor disputes, Divorce  Guidelines

Proclaiming spam a worldwide problem that threatens the global Internet economy The Internet Economy refers to conducting business through markets whose infrastructure is based on the Internet and World-Wide Web. An Internet economy differs from a traditional economy in a number of ways, including: communication, market segmentation, distribution costs, and price. , the Global Business Dialogue on Electronic Commerce (GBDe), one of the world's leading voices on e-commerce policy, today called for a global strategy to tackle spam, which includes focusing on "fraudulent email," and addressed other concerns that affect the growth of e-commerce.

The GBDe annual meeting that convened in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 on November 6, 2003, included President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Michael Sabia Michael John Sabia BA, MA, MPhil (born 1953 in St. Catharines, Ontario) is the CEO of Bell Canada and Bell Canada Enterprises [1].

Sabia, the son of the feminist Laura Sabia, held a number of senior positions in Canada's federal public service during the 1980s and
, VeriSign President and CEO Stratton Sclavos, and senior executives from Korea Telecom, Fujitsu, Telefonica and Masreya (Egypt). In addition to addressing the issue of spam, the GBDe announced an agreement between Consumers International, an organization representing consumer groups and agencies worldwide, to establish Alternative Dispute Resolution (ADR ADR - Astra Digital Radio ) guidelines, and a policy framework for broadband adoption.

"Spam, ADR, and broadband adoption are all concerns requiring international cooperation at the highest levels of the public and private sectors," said Dr Yong-Kyung Lee, GBDe Overall Chair and President and CEO of Korea Telecom. "We cannot hope to realize the full potential of global e-commerce without first developing a multilateral consensus about these essential issues."

In seeking to halt spam, the GBDe warned against regulations that penalize pe·nal·ize  
tr.v. pe·nal·ized, pe·nal·iz·ing, pe·nal·iz·es
1. To subject to a penalty, especially for infringement of a law or official regulation. See Synonyms at punish.

2.
 legitimate marketers who send bulk email. The international body said the focus should be on emails intended to deceive, either in the content of the message or the identity of the sender. Approximately 60% of all email includes false headers and deceptive content, the GBDe estimates.

The new GBDe-Consumers International's new ADR guidelines offer both electronic merchants and consumers a trusted third party In cryptography, a trusted third party (TTP) is an entity which facilitates interactions between two parties who both trust the third party; they use this trust to secure their own interactions. TTPs are common in cryptographic protocols, for example, a certificate authority (CA).  for handling disputes involving online transactions that are conducted across international borders. The guidelines encourage businesses to set up in-house customer satisfaction systems, to offer their customers the right to resort to ADR, and to utilize Trustmark programs - initiatives that are designed to help consumer find reliable online businesses with which they may safely transact e-commerce. According to a joint statement, global electronic commerce will only grow and flourish "if consumers feel confident that their interests are sufficiently protected in the case of disputes."

In addition, the summit addressed the role that broader adoption of broadband can have in leveling the economic playing field for all nations. Among its findings, the summit called on government to take actions to facilitate broadband adoption. These could include accelerated investments in e-government, tax incentives for both telecommuting telecommuting, an arrangement by which people work at home using a computer and telephone, transmitting work material to a business office by means of a modem and telephone lines; it is also known as telework.  and broadband deployment in non-urban areas, and support for libraries, schools and hospitals in under-funded areas in purchasing broadband equipment.

About GBDe

The Global Business Dialogue on Electronic Commerce (GBDe) is a worldwide, CEO-led, business initiative, established in January 1999 to assist in the creation of a policy framework for the development of a global online economy. It is composed of companies from countries as diverse as South Africa, Egypt, Korea, Japan along with the United States and the European Union European Union (EU), name given since the ratification (Nov., 1993) of the Treaty of European Union, or Maastricht Treaty, to the

European Community
. The GBDe is committed to realizing the full potential of e-commerce to increase prosperity, create jobs and change people's lives. Further details can be found at www.gbde.org.
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Publication:Business Wire
Date:Nov 6, 2003
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