GAS COMPANY TO EXTINGUISH ITS FLAME LOGO.Byline: Derek Derek is a male name of English and Old German origin, possibly derived from the Old German Theodoric,[1] meaning power of the tribe or ruler of the people. Andrade Staff Writer The Southern California Gas This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. Co. will drop its high-profile blue and white flame logo that has been a part of the natural gas provider's image since 1924. The flame-out is part of The Gas Co.'s integration into its new parent company, San Diego-based Sempra Energy Sempra Energy NYSE: SRE is a San Diego, California-based energy services holding company that was founded in 1998. Sempra owns the Southern California Gas Company, San Diego Gas & Electric, Sempra Commodities, and Sempra Generation. Co. Sempra was created in the June 1998 merger of Pacific Enterprises and San Diego-based Enova Corp. ``We want the public to know that we are part of a corporate family,'' said Anthony Tartaglia, a Gas Co. district manager in Pasadena. The Los Angles-based SoCal Gas Co. will begin the transition in January, with customers seeing a new, combined logo on everything from billing statements to corporate facilities. The natural gas subsidiary will then drop the flame on (messaging, jargon) flame on - To begin or continue to flame. The punning reference to Marvel Comics's Human Torch is no longer widely recognised. The phrase "flame on" may actually precede the flame, in which case "flame off" will follow it. See rave, burble. all of its corporate materials in 2001, company officials said. The new logo will use the Sempra Energy mark, in what Sempra officials call a ``humanistic hu·man·ist n. 1. A believer in the principles of humanism. 2. One who is concerned with the interests and welfare of humans. 3. a. A classical scholar. b. A student of the liberal arts. figure offering energy to the world'' that appears to be holding a symbol resembling a flame. The addition of the Sempra Energy logo will not come cheap, costing an estimated $1 million for the switch. ``We're taking every step to minimize the cost to our customers,'' said Tartaglia. CAPTION(S): photo Photo: no caption (blue and white falme logo) |
|
||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion