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GALLUP POLL: AMERICANS WANT TO BE MORNING PEOPLE, AND EATING BREAKFAST HELPS

 CHICAGO, Nov. 17 /PRNewswire/ -- If you ask Americans when they are or want to be most productive, more than eight out of 10 will say "in the morning." Morning people see themselves as more energetic, happier and more optimistic than night owls. They also eat breakfast -- especially healthy breakfasts such as oatmeal and fruit -- more often.
 These were some of the findings in a new national survey of the "morning" feelings and attitudes of 502 adults sponsored by Quaker oatmeal.
 The telephone survey, conducted by The Gallup Organization, found that 56 percent of Americans consider themselves to be morning people, while an additional 25 percent would like to be.
 It turns out that evening people -- about 39 million adult Americans -- are four times more likely to be "grumpy" in the morning and eight times more likely to describe themselves as "sluggish," "tired" or "slow." They are five times more likely to report they feel lazy before noon. These factors may explain why two in five evening people said they would prefer to be morning people.
 The question is: How do you get there?
 The survey found that no matter what time of day people are at their best, more than 70 percent of Americans recognize that eating a healthy breakfast is a key ingredient of being at your best in the morning -- something morning people do nearly 23 percent more often than their evening peers.
 "National productivity would probably improve if more people ate breakfast because millions of Americans would come to work with more energy," said Dr. Barbara Levine, Ph.D., R.D., director of the Nutrition Information Center in New York City. "They also are less likely to be grumpy."
 What Is a Morning Person?
 According to the survey conducted in October, morning people are six times more likely than evening people to describe themselves as being energetic in the morning, three times more likely to be productive and two times more likely to say they're "raring to go."
 When it comes to their overall lifestyle attitudes and habits, morning people are 18 percent more likely than evening people to say they're optimistic. More than half (53 percent) say they have more energy than most people they know, compared to only 39 percent of evening people, and morning people are 55 percent more likely than evening people to watch what they eat so they can feel and do their best. They tend to exercise more than evening people and are 41 percent more likely to walk or ride a bicycle, rather than drive or take public transportation.
 As for their breakfast habits, seven out of 10 morning people believe eating breakfast helps them to be morning people. That's probably why they eat breakfast 23 percent more often than evening people and are significantly more likely than evening people to eat a healthy breakfast, such as oatmeal or fruit. Evening people are 24 percent more likely than morning people to eat eggs.
 Oatmeal -- The Best All-Around Breakfast Choice
 If you want a breakfast that enhances your productivity and satisfies your hunger until lunchtime, most Americans agree that oatmeal is an excellent choice. In fact, twice as many people rated oatmeal excellent as compared to cold cereal for helping them to be productive and keep them going until lunch.
 "We weren't surprised to learn that people believe oatmeal enhances their productivity and sustains their appetites," said Steve Petitpas, oats product manager for The Quaker Oats Company. "What people may not know is that Quaker oatmeal makes them feel and do their best because it's full of nutrients such as complex carbohydrates, and it is a good source of fiber. Fiber is what helps keep us feeling full all morning, making us less likely to snack before lunch."
 And it's the soluble fiber in oatmeal that helps maintain blood sugar levels, according to Dr. Levine. "A balanced blood sugar level helps prevent the dips and surges in energy that people experience in the morning."
 "As part of a balanced breakfast, oatmeal is a great way to start your day. In addition to being a good source of fiber, oatmeal also meets the American Heart Association's dietary guidelines," Levine said. "It's sodium- and cholesterol-free and low in fat."
 And, of all breakfast choices, Americans chose oatmeal as the best and healthiest breakfast. Not surprisingly, oatmeal also ranked number one as the breakfast that makes them feel good, especially on a cold morning.
 The Quaker Oats Company is a leading producer of breakfast products, and the primary processor and provider of oats and oats products for the consumer, food service and the food industry.
 The Gallup Organization, Inc., of Princeton, N.J., is the nation's oldest and largest survey research company. Gallup specializes in general public and consumer research for a variety of industries.
 -0- 11/17/93
 /CONTACT: Kathy Storino of Ogilvy Adams & Rinehart for Quaker, 312-988-2686/
 (OAT)


CO: Quaker Oats Company ST: Illinois IN: FOD SU:

TW -- NY066 -- 5525 11/17/93 13:03 EST
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Date:Nov 17, 1993
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