GALAXY LATIN AMERICA(TM) ANNOUNCES AGREEMENT WITH TURNER BROADCASTING
CNN in Spanish and TNT
FORT LAUDERDALE, Fla., July 9 /PRNewswire/ -- Galaxy Latin America(TM) (GLA), announced the execution of a programming agreement that will bring four of Turner Broadcasting System, Inc.'s (TBS) channels to DIRECTV(TM) subscribers in Latin America. DIRECTV, a pioneer in direct-to-home digital satellite television, will deliver the most outstanding entertainment alternatives to its subscribers in Mexico, Central and South America, and the Caribbean via direct-to-home digital satellite television.
TBS and GLA will offer the Cartoon Network, CNN International and TNT Latin America; as well as CNN en Espanol (CNN in Spanish), a new Spanish-language, 24-hour news service from TBS aimed at the Latin American marketplace. CNN en Espanol will be launched in the first quarter of 1997.
"Turner International, Inc. is a pioneer in providing customized programming packages for Latin America. I am confident that the Turner channels will appeal to all of DIRECTV subscribers in the region," said Jose Antonio Rios, President and Chief Executive Officer of Galaxy Latin America.
Cartoon Network in Latin America is TBS's 24-hour cable and satellite service offering the best animated entertainment from the world's largest cartoon library. It also offers unique original programs such as "The Moxy Show," "Space Ghost Coast to Coast" and "World Premiere Toons." The network is already seen in more than six million households in the region. Cartoon Network in Latin America was launched on April 30, 1993 and is available in Spanish, Portuguese and English.
CNN International, the world's most widely distributed network, is transmitted via 15 satellites to more than 100 million households in 210 nations and territories. CNNI's programming originates from the CNN Center in Atlanta, with production centers in London, Hong Kong, Washington and New York. CNN's global news coverage includes 20 foreign bureaus with 200 affiliate broadcasters. In the United States it has nine bureaus and 415 affiliate broadcasters.
TNT Latin America, the first U.S. entertainment cable and satellite network to launch in the region, celebrates its fifth anniversary in 1996. Over the years, the network has complemented its line-up of MGM films from the Turner Entertainment Company film library with award- winning original productions and major Hollywood theatricals. Seen in more than five million households throughout Latin America and the Caribbean, TNT Latin America is available with a choice of audio feed in Spanish, Portuguese and English.
"It has been exciting to witness and contribute to the birth and infancy of pay television in the Latin American marketplace. New technology such as DTH will serve as a catalyst to further grow this industry and give viewers in Latin America more viewing alternatives," said Carlos Diaz, President of Turner International (TI) Latin America. TI is the division of Turner Broadcasting charged with the sales and marketing of the company's programming in Latin America and Asia.
Turner Broadcasting System, Inc. (TBS), is a leading provider of information and entertainment programming for viewers around the world. Its international operations include CNN International, TNT, Cartoon Network, Hanna-Barbera Cartoons, Turner Pictures Worldwide Distribution, Castle Rock Entertainment, New Line Cinema, Turner International and Turner Productions, S.A.
Galaxy Latin America(TM) (GLA) is the multinational strategic partnership that will deliver exclusive DIRECTV(TM) service to Latin America. The GLA partners combine technical, programming, distribution and marketing expertise in the pay TV industry. The partnership includes DIRECTV International, Inc., a Hughes Electronics company; Venezuela's Cisneros Group of Companies (ODC); Brazil's Televisao Abril, and Mexico's MVS Multivision. The company, based in Nassau, Bahamas, also has offices in Caracas, Mexico City, Sao Paulo and Fort Lauderdale.
/CONTACT: Jannice Reyes, Galaxy Latin America(TM), 954-958-3251,; Valerie McCarty, Turner Broadcasting System, Inc., 404-827-3231/
CO: Galaxy Latin America; Turner Broadcasting System, Inc. ST: Florida IN: TLS ENT SU:
RK-KW -- FLTU010 -- 1079 07/09/96 15:23 EDT
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|Date:||Jul 9, 1996|
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